An eye-catching campaign created by University of the Arts London student Agota Rencsenyi, is the winner for the 2021Re:act international road safety behaviour change programme in London. Re:act challenges university students to create a campaign that raises awareness among 18 to 25-year-old road users of a critical road safety issue. An initiative of strategic behaviour change agency Hard Edge, it is the second year the international programme has been conducted in London. The brief for Re:act London 2021 was ‘vulnerable road users and drivers: shared responsibility’. A vulnerable road user(VRU)…
Read MoreNew outdoor road safety campaign illustrates perfectly that we are all fragile under our shells
