The Global Alliance presents us with the results of the third edition of the Global Communications Report 2018. GA member associations in all continents responded to the survey with results forecasting the Fake News and Purposeful Distortion of Truth Cited as Biggest Ethical Threats to PR Industry in 2018 Global Communications Report.
The Global Communications Report is produced annually by the USC Annenberg Center for Public Relations, in conjunction this year with Edelman, The Holmes Report, Worldcom Public Relations Group, Arthur W. Page Society, Global Alliance for Public Relations and Communications Management, International Association for Measurement and Evaluation of Communication, International Communications Consultancy Organization, Institute for Public Relations, MCC Consulting, PRCA, PR Council, PRSA and PRSSA. The survey of 1,000 PR professionals (agency and in-house) is designed to provide insight into the evolution of the global communications industry.
The report is available for download in full here.