Day: 17 May 2018

Women’s Health Company Hologic and Actor, Director Aisha Tyler Partner to Help the One in Five Women Suffering in Silence with Heavy Periods

Stuart Mitchell

One in five women suffer from heavy periods, otherwise known as AUB (abnormal uterine bleeding), yet many of these women agonize in silence for years before seeking a diagnosis and treatment. Actress and television host Aisha Tyler is encouraging women to advocate for their health by partnering with women’s health company Hologic to overcome the stigma preventing millions of women from discussing menstrual health. Heavy periods can be characterized by bleeding that lasts longer than seven days or includes passing clots the size of a quarter or larger.1 Many women…

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Celebrities lose their voice on social media

Stuart Mitchell

The nature of depression can discourage people from talking about their illness, cutting them off from help. Yet research shows 69% of helpline callers foundthat talking to someone enabled them to cope better and feel supported, less anxious, and more in control. SANE is encouraging more people to get in touch. The campaign features a film showing a man being silenced by an unidentified intruder who covers his mouth as he struggles to answer the phone. The intruder is a metaphor for the man’s depression, who wants to stop him…

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American Airlines, Stand Up To Cancer, & Marvel Studios’ Avengers: Infinity War Join Together In The Battle Against Cancer To Unveil Custom-Wrapped Plane

Stuart Mitchell

American Airlines, Stand Up To Cancer (SU2C) and Marvel Studios unveiled the next element in their collaboration, yesterday—an aircraft wrapped with a special graphic featuring Marvel Studios’ Avengers: Infinity War heroes alongside the Stand Up To Cancer logo and images of SU2C researchers and American Airline team member cancer survivors. The custom-wrapped American Airlines A321T aircraft will be in service between Los Angeles and New York. The graphic, which is more than 50 feet long, features Marvel Studios’ Avengers: Infinity War heroes: Doctor Strange, Thor, Iron Man, Black Widow, Captain…

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Walmart and Safety 1st Unveil Made in America Stroller Produced From Recycled Car Seats

Stuart Mitchell

Walmart, Inc. and Dorel Juvenile, a segment of Dorel Industries Inc. and one of the world’s leading juvenile products manufacturers, today announced the launch of the Safety 1st RIVA Travel System – the first stroller made in the USA from a special blend of recycled materials, including recycled Safety 1st car seats. The high-quality car seat and stroller combo launch exclusively at select Walmart stores and on Walmart.com this month. Inspired by parent feedback and a mission to give back to its youngest users, Safety 1st spent years perfecting a…

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End Youth Homelessness Team Up With WCRS And Jack Agency To Help Turn Lives Around

Stuart Mitchell

End Youth Homelessness has launched a new brand awareness campaign, ‘Turn Lives Around’, with creative by WCRS, production from Black Dog Films, and media provided by Jack Agency. The charity has created two new OOH executions which depict homeless young people asleep in unsafe places.  When the picture is inverted, their positions in sleep are heroic and they look like superheroes; their sleeping bags become superheroes’ capes billowing in flight.  The clever use of photography, from acclaimed fashion and advertising photographer, Dan Medhurst, presents homeless young people as a message…

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