Day: 22 December 2022

Global brands drive momentum on transition to forest-friendly supply chains

Stuart Mitchell

During last month’s COP27, leading companies including, H&M, Inditex, Stella McCartney, Ben & Jerry’s, HH Global, and Kering announced a collective commitment to purchase over half a million tonnes of low-carbon, low-footprint alternative fibers for fashion textiles and paper packaging. It is a move that will support the protection of the world’s vital forests and ecosystems and lower forest degradation pressures from the fashion and packaging supply chains. Spearheaded by environmental nonprofit Canopy, this commitment towards more sustainable, lower-carbon alternatives — known as Next Generation Solutions — reflects a building…

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R2R launches accountability and transparency tool

Stuart Mitchell

The Race to Resilience has launched a Data Explorer to provide greater transparency of the actions and impacts of its partners. The tool allows users to find relevant information from the Race to Resilience Partners and includes aggregated data such as the number of countries where RTR partners operate, the resilience attributes they are working to increase, and the number of partners reporting for each variable. It also provides an option to filter per partner to get an in-depth vision of a partner’s pledges and progress. This is a key…

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TVB and Ad Council partner with local TV stations to prevent drunk driving over the holidays

Stuart Mitchell

The Television Bureau of Advertising (TVB), in partnership with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA campaign, have announced the 19th annual Project Roadblock initiative, in which local broadcast TV stations donate advertising air time to make travel on the roads safer during the holiday season. Drinking and driving is a serious public safety issue and is on the rise. According to the latest NHTSA data, fatalities in alcohol-impaired driving crashes increased by 14.3% (10,196 to…

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H&M Group further invests in the decarbonisation of its value chain

Stuart Mitchell

The 27th United Nations Climate Change conference (COP27) is the annual milestone for the most influential leaders in climate action from governments, business and the climate community. Working towards its ambition to achieve net-zero by 2040, H&M Group joined the international forum in Sharm El Sheikh, Egypt to build momentum for collaborative action and share about the company’s progress and challenges. We have been engaged in climate mitigation for years and continuously push ourselves to demonstrate climate leadership within our industry. Our recently strengthened climate goals are verified by the…

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PRCA & Reuben Sinclair launches free Race for Talent E-Book

Stuart Mitchell

Reuben Sinclair has published its free Race for Talent e-book – in partnership with the Public Relations and Communications Association – to help agency and in-house teams perfect their recruitment strategies in a candidate-led market. The 14-page step-by-step guide equips employers with the practical tools to attract and retain the best talent, and overcome common recruitment challenges. The guide challenges the PR and communications industry to reimagine its Employee Value Proposition (EVP) by moving away from competitive salaries and job titles as the sure-fire way to secure talent towards cultivating…

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