TRON & ALS Association Launch #VoiceYourLove to Raise Awareness of ALS

TRON Foundation, one of the largest blockchain protocols for decentralized applications, is joining the ALS Association for #VoiceYourLove, an awareness campaign to find treatments and a cure for people afflicted with amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease.

The #VoiceYourLove campaign, kicking off in time for Valentine’s Day celebrations of love and affection, challenges people to use their phone or tablet to create a video expressing love for people who’ve been meaningful to their lives – whether that’s family, friends, colleagues or even strangers. For those who wish to donate, voiceyourlove.org is the official campaign website.

“I’m proud to be working with ALS Association to raise money and awareness for a terrible disease,” said Justin Sun, founder of TRON and CEO of BitTorrent. “The TRON and BitTorrent community has over 100 million people, and it’s statistically possible that thousands of you are afflicted with ALS. In your honor, I’m donating $250,000 and urging others in the blockchain industry to voice their love by donating to help find a cure.”

Sun joins actors Renée Zellweger and Courteney Cox, who are among the first celebrities to join the campaign. Voiceyourlove.org, which hosts the celebrity videos, helps the community learn how to get involved, and serves to accept donations. People are encouraged to post their videos to favorite social media channels with the hashtag #VoiceYourLove, and to tag friends and encourage them to join the #VoiceYourLove campaign.

“Our ask is simple – just get online and express your love for your loved ones and friends,” said Brian Frederick, executive vice president of communications at The ALS Association. “This campaign features some amazing people with ALS and their families. We are very grateful to TRON and BitTorrent for leveraging their resources and vast network in the blockchain industry to support our work to find a cure for ALS.”

ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. Over the course of the disease, people living with ALS lose the ability to move, to speak, and eventually, to breathe. ALS is always fatal, usually within two to five years of diagnosis.

As part of the campaign, TRON plans to use the distributed ledger technology of blockchain to track where donations are disbursed, with the goal of providing a platform for more transparency into recipient charitable organizations. The company plans to release that information upon completion of the campaign. Binance Charity Foundation has also pledged an additional $150,000 in support of the campaign and invites all interested participants to donate with cryptocurrencies through its blockchain-powered donation platform: www.binance.charity. All interested donors are able to donate in BTC, ETH, and BNB through this portal.

To learn about a very personal story that drove TRON to get involved with The ALS Association and helped conceive the idea behind #VoiceYourLove, please visit the BitTorrent Blog.

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