Throughout November, Clear Channel Outdoor Americas (CCOA) and the United Service Organizations (USO)—America’s leading nonprofit organization supporting service members and their families—will partner on a nationwide digital Out-of-Home (DOOH) media campaign that encourages the public to support deployed service members during the holiday season.
More than 1.3 million active-duty service members are deployed around the world each year to protect national interests, provide humanitarian aid, respond to natural disasters, and perform other critical services. For example, thousands of U.S. military service members are currently deployed in Eastern Europe to support NATO allies as the conflict in Ukraine continues. Many of these brave military members will not be with friends and family this holiday season or at other points during the year. The USO is always by their side to keep their spirits high and bring the holidays to them.
“Service members and their families face unique challenges, from leaving loved ones for months at a time and moving frequently to navigating the transition back into civilian life,” said J.D. Crouch II, CEO and President of the USO. “The USO is proud to stand by these brave troops wherever they go. We are excited to partner with Clear Channel Outdoor Americas to raise awareness of the sacrifices service members make and let Americans know how we can support them, especially during the upcoming holidays.”
The collaboration between CCOA and the USO will help ensure service members stay strong from the moment they join the military until their transition back to civilian life. More than 2,000 digital billboards in major markets and airports across the United States will encourage Americans to support our troops through USO programs, which include but are not limited to:
- USO Care Packages, which come in two varieties: Hygiene Kits with essential toiletries and Snack Packs with food that will remind service members of home.
- 250+ USO Centers and Mobile USOs outfitted with places to relax as well as Wi-Fi and call centers to keep service members connected to family, home, and country.
- Entertainment, both virtual and in-person, to bring favorite pastimes and celebrities closer to service members and their families in times of separation and celebration.
- Military Spouse Programs with community-building activities, opportunities to communicate with deployed loved ones, career support, and other essential resources.
- USO Pathfinder® Transitions, which offers professional development opportunities to service members and military spouses through guidance on employment, education, financial readiness, mentorship, and more.
“Service members work tirelessly to protect our country, but their efforts aren’t always front and center for Americans to see,” said Scott Wells, CEO, Clear Channel Outdoor Holdings, Inc. “We are proud to partner with the USO to change that with a digital OOH media campaign that will reach millions of Americans and bring awareness as well as support to troops deployed around the world.”
To learn more about how you can support service members and the USO, visit USO.org/support.
