USO, Clear Channel Outdoor Nationwide Digital Billboard Campaign Inspires American Support for Military Service Members & Families

During May, Clear Channel Outdoor Americas (CCOA), the Out of Home Advertising Association of America (OAAA) and the United Service Organizations (USO)—America’s leading nonprofit organization supporting service members and their families—are running a nationwide digital billboard campaign encouraging civilians to support the U.S. military community. “It is our patriotic duty to support service members and their families,” said Chief Development and Marketing Officer of the USO, Brian Cowart. “Our nation’s security and the freedoms we enjoy are because of the continued sacrifice and service of so many men and women…

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USO, Clear Channel Outdoor Encourage Recognition & Support to Deployed Service Members in Nationwide Campaign

Throughout November, Clear Channel Outdoor Americas (CCOA) and the United Service Organizations (USO)—America’s leading nonprofit organization supporting service members and their families—will partner on a nationwide digital Out-of-Home (DOOH) media campaign that encourages the public to support deployed service members during the holiday season. More than 1.3 million active-duty service members are deployed around the world each year to protect national interests, provide humanitarian aid, respond to natural disasters, and perform other critical services. For example, thousands of U.S. military service members are currently deployed in Eastern Europe to support…

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USO and Lyft Announce $1 Million Milestone with Round Up & Donate Platform

Lyft, and the USO are celebrating the tremendous feat of Lyft passengers raising $1 million through their Round Up & Donate platform. The product allows Lyft riders to select a cause they care about, and automatically round up their fares to the nearest dollar. By selecting the USO, passenger donations support the USO in its mission to keep service members connected to family, home and country. The Round Up & Donate platform is an ongoing opportunity for passengers to opt-in and begin supporting the USO. “Achieving this milestone is a testament…

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USO Announces $500 Million Fueling the Future Campaign

USO supporters gathered at the Marriott Marquis in Washington on Oct. 19 as a Force Behind the ForcesSM to celebrate the actions of America’s service members and USO volunteers from around the globe. The evening hosted by award-winning journalist Tamron Hall highlighted the nonprofit’s Fueling the Future Campaign, a four-year, $500 million fundraising initiative focused on providing America’s service members with the critical connections they need to stay strong and resilient. “Why do we gather together tonight? It is because we hold a common belief,” said Dr. J.D. Crouch II, USO…

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