Wells Fargo Foundation Expands Free Virtual Financial Coaching to Help With COVID-19 Hardships

With record numbers of U.S. adults filing for unemployment, and many people facing a lower income amid COVID-19, the Wells Fargo Foundation is supporting national nonprofits in expanding virtual financial coaching services, cost-free, to help the public adapt in these challenging times. These efforts are part of the Wells Foundation’s $175 million commitment to help vulnerable populations navigate through the pandemic, with more than 3,000 grants awarded since March to address public health needs, small business, housing, and financial stability challenges.

“COVID-19 is having an acute impact on millions of people who have lost income and are facing immediate and evolving concerns about their financial security. The situation is changing rapidly and the path for accessing government benefits and other assistance can be confusing and stressful,” said Darlene Goins, head of Financial Health Philanthropy for the Wells Fargo Foundation. “We want all people to know that financial coaches and counselors provided by nonprofit organizations can assist them with applying for public benefits, figuring out which bills to pay first and where to go for help with rent and other household expenses, and start planning for recovery in a manner that respects their personal situation and preserves financial dignity.”

The following nonprofits, with grant support from Wells Fargo, are now offering independent, personalized, and confidential financial coaching and counseling sessions by phone, live chat or video nationwide:

Six ways nonprofit financial coaches can help

Here are a few examples of ways that financial coaches and counselors can help people cope during COVID-19. Individuals and families can reach out to one or more nonprofits to assess whether the assistance offered is right for their specific needs.

  1. Finding local resources for food, clothing, shelter and other basic needs
  2. Creating a household budget to maximize current funds and prepare for future emergencies
  3. Prioritizing bills and expenses to cover daily necessities and plan for the future
  4. Applying for unemployment benefits, SNAP benefits, and other financial recovery resources
  5. Opening bank accounts and using digital tools to manage money and pay bills remotely
  6. Building and protecting credit, including options for managing debt

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