Young creatives see designs brought to life on Nescafé Azera tins

Five young creatives have seen their coffee tin designs brought to life after taking part in Nescafé Azera’s By Design Campaign in partnership with The Prince’s Trust.

The five winners’ packaging designs will be seen on supermarket aisles nationwide, and each winner will also receive a cash prize to help kickstart their creative careers.

Now in its second year, the competition is a way to champion young, creative minds, give budding artists a unique platform and support the brilliant work that The Prince’s Trust carries out with disadvantaged young people across the UK. Nescafé Azera has donated £200,000 to The Prince’s Trust since the start of their partnership.

The competition was open to artists and designers of all levels who work with The Prince’s Trust. The charity, which formed in 1976, help young people aged 11-30 to develop essential life skills, get ready for work and access job opportunities.

The brief for 2022 was all about upcycling. Entrants were tasked with creating a design that would encourage coffee drinkers to keep their Nescafé Azera tins once finished and use them to store other items. The tins had to be visually impactful so that people would be proud to display them in their homes.

Holly Ramsay, 24, from Greater Manchester, created one of the five designs selected. Holly always had an interest in fashion and design. She started selling vintage clothing at the age of 17, whilst at college, and then expanded to making and selling gift and homeware. Holly’s business, The Neighbourhood Threat, received support from The Prince’s Trust during the first lockdown.

Speaking about her winning design, Groovy Gardens, Holly said: “I take inspiration from my immediate environment when putting designs together. I had a lot of fun creating the design for this competition, so winning is just an added bonus!”

Strong design has played a significant role in the premium coffee brands’ 10-year history. The distinctive silver tin with an orange lid stands out from traditional glass jars, and in the past eight years, many limited-edition designs created by young people have been featured on them.

Honor Hocknell, Assistant Brand Manager for Nescafé Azera said: “We are so proud to partner with The Prince’s Trust for the By Design campaign for the second year running.

“Now in its eighth year, By Design has gone from strength to strength since it evolved into a more meaningful partnership with The Prince’s Trust that helps young, talented people gain more of a platform and showcase their design work.

“I am in awe of the tin designs we have selected for 2022, and I can’t wait to see them on store shelves across the country. I’m also incredibly excited to see how people choose to reuse their tins at home and hear the conversations that the innovative designs will spark.”

Ben Marson, Director of Partnerships at The Prince’s Trust said: “We are proud to work with Nescafé Azera for a second year on the By Design campaign. The partnership and design competition amplifies young talent and showcases talents of young people supported by The Prince’s Trust.

“We are enormously proud of the five winners and their products, and we are looking forward to developing our partnership with Nescafé Azera to inspire more young people.”

The limited-edition Prince’s Trust Nescafé Azera By Design tins were available from October in major retailers. Find out more about volunteering opportunities with the Princes’ Trust here: Volunteer for us | Support our work | The Prince’s Trust

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