Day: 13 October 2017

4 Unethical Marketing Practices You Need To Avoid! by Scarlett Erin

Stuart Mitchell

When one starts a company, either online or in real life, many have hopes of striking it rich. However, not everyone wants to make money honestly using hard work, not everyone has what it takes to be successful solely through ethical marketing practices. This is exactly why many people start engaging in unethical marketing practices. The goal here may be to trick customers into buying more, shutting out their competition, or simply enhancing their own name in some way. If the process is not strictly honest, the company may be…

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Gaming Industry awards funding for Lifelyte’s new VR Project

Stuart Mitchell

Lifelites, the charity which provides specialist entertainment, educational and assistive technology packages to over 10,000 children and young people with life-limiting, life-threatening and disabling conditions in children’s hospices, has been awarded nearly £70,000 by GamesAid. GamesAid is a charity, which represents the UK video gaming industry, raises hundreds of thousands of pounds every year that they then donate to a number of small children’s charities. Lifelites were chosen by GamesAid to receive a donation that will help them to provide and maintain life-enhancing technology for terminally ill and disabled children…

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Rankin launches art movement to support fight against heart disease

Stuart Mitchell

This World Heart Day  the British Heart Foundation has teamed up with world renowned photographer Rankin to launch an international art project with creatives from around the world, to raise awareness of the global fight against heart disease.  ‘Heart for a Heart’ has seen celebrated artists, celebrities, photographers, and brands from around the world unite against heart disease by creating unique heart-themed artwork and uploading them to social media in celebration of World Heart Day. The social media movement aims to raise awareness of heart and circulatory disease – the…

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Creative Shootout 2018 opens for entries with £250,000 media prize

Stuart Mitchell

This week saw the launch of the 2018 Creative Shootout award, open to agency teams from any marketing discipline. This year the winning agency will receive a £250,000 media prize fund from premium publisher cooperative 1XL, to help stage their campaign, as well as £30,000 in fees from Charity of the Year, FareShare. 1XL is one of the UK’s leading digital advertising partnerships, representing 800 local news brands and commanding a comScore monthly unique audience of 23 million people across the UK. Entry to the Creative Shootout is open to…

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GSMA Launches the “Case For Change”

Stuart Mitchell

At this years Mobile World Congress Americas, the GSMA – (Groupe Spéciale Mobile) Association – launched a new global campaign to draw attention to the significant impact that mobile technology is having on the lives of more than 5 billion people around the world. The “Case For Change” will put the spotlight on the work of the mobile industry to help achieve the United Nations Sustainable Development Goals (SDGs) and, in doing so, connect everyone and everything to a better future. “Operators and ecosystem players around the world are doing…

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