Tag: VR

Ethical Marketing Podcast – 3 pt 2 – Ben Downing from Havas Media Group on ethics, VR in marketing, and so much more

Stuart Mitchell

This podcast Stuart is still on his own and chats to Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships for Havas Media Group, in an interview which was so interesting and covered so many things that I’ve had to split it in two parts, this is part 2! Ben, previously Global Head of Programmatic at Havas, has led the roll out of Havas’ Social Equity Marketplace, and has an interest in all things marketing, ethics and many more things as we discover. Sites mentioned in the podcast, that…

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Innovative virtual reality film provides stark insight into life in drought-affected Somalia

Stuart Mitchell

‘Famine’ is one of a series of four immersive films highlighting the tangible consequences of climate change.  Save the Children is launching this virtual reality (VR) film which transports the viewer to the parched land of northern Somalia. The charity partnered with Participant Media and Condition One, who filmed and produced This is Climate Change, a critically-acclaimed VR film series that premiered at the Tribeca Film Festival in New York. The film is now available for media outlets from today to host on their websites (see embed code in notes to…

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Narrative VR experience focuses on Rotary International’s work to eradicate polio

Stuart Mitchell

Don’t Panic has teamed up with Rotary International, the global network of leaders dedicated to humanitarian issues, to create a new immersive VR experience, named One Small Act. As one of the first examples of narrative storytelling in VR, the experience highlights the impact rotary International is making around the world, focusing on its work to eradicate polio. One Small Act will act as collateral to increase donations to worthy causes. It was created in partnership with Google. It depicts a young girl growing up in Bosnia. Initial calm and…

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Gaming Industry awards funding for Lifelyte’s new VR Project

Stuart Mitchell

Lifelites, the charity which provides specialist entertainment, educational and assistive technology packages to over 10,000 children and young people with life-limiting, life-threatening and disabling conditions in children’s hospices, has been awarded nearly £70,000 by GamesAid. GamesAid is a charity, which represents the UK video gaming industry, raises hundreds of thousands of pounds every year that they then donate to a number of small children’s charities. Lifelites were chosen by GamesAid to receive a donation that will help them to provide and maintain life-enhancing technology for terminally ill and disabled children…

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