Day: 7 June 2018

Happiness and the Belgian Foundation Against Cancer Give Skin Cancer a Voice

Stuart Mitchell

Been to a tanning salon recently? If so, you’ll know that most modern sunbeds are equipped with a voice guide – a gentle, female voice guiding you though your session. The Belgian Foundation Against Cancer and Happiness, an FCB alliance, decided to seek out the Dutch voice-over actress who provides the guidance inside thousands of sunbeds in Belgium, and discovered that her name is Jolanda van Cooten, a voice actress from the Netherlands. They got in touch with Jolanda and convinced her to use her voice for a greater good…

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Crayola Launches “Thank A Teacher” Campaign, Asking America to Share One Million Thank-Yous for Teachers

Stuart Mitchell

On National Teacher Appreciation Day, Crayola launched “Thank A Teacher,” an initiative to celebrate and thank teachers across the country for their commitment to students, learning and creativity.  The launch of the Crayola “Thank A Teacher” coincides with the brand’s 115th anniversary and history of honoring teachers. In 1903, Binney & Smith created the first box of crayons and Alice Binney, a schoolteacher and wife of co-founder Edwin, named the new crayons “Crayola.” Crayola also has long-standing relationships with educators including a new program, CreatED, supporting teachers using art in the…

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TemperPack Launches ClimaCell™, a Certified Recyclable Packaging Solution for Perishable Shipments

Stuart Mitchell

TemperPack, have announced the launch of ClimaCell™, a paper-based insulator that provides an alternative to commonly used insulating materials such as EPS foam (Styrofoam®) coolers. ClimaCell™ represents a significant breakthrough in packaging technology, allowing companies to protect temperature sensitive shipments for up to 80 hours while significantly reducing packaging waste. Unlike many insulation materials in use today, ClimaCell™ is certified to the standards of the Fibre Box Association and the American Forest & Paper Association (AF&PA) and can be recycled alongside corrugated boxes.  “When a package shows up at the door,…

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Stanley Black & Decker Achieves Science Based Target Recognition for Environmental Goals

Stuart Mitchell

Stanley Black & Decker has announced that its long-term environmental sustainability goals have been approved by the Science Based Targets initiative, a collaboration between CDP, the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF). Science-based targets provide a clearly defined pathway to future-proof growth by specifying how much and how quickly a company needs to reduce its greenhouse gas emissions. “We are pleased to welcome Stanley Black & Decker to the group of more than a hundred of the world’s biggest companies…

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Los Angeles County Launches Teen-Inspired Media Campaign to Talk about Marijuana Use

Stuart Mitchell

The Los Angeles County Department of Public Health (Public Health) has launched an innovative, digital and social media-based public education campaign created by local teenagers and designed to prevent tweens and teens from using marijuana. Under the theme of making “bigger choices” (#BiggerChoices) and using a variety of mediums commonly used by teens, the campaign includes a series of videos, including rap music videos, roundtable talks, and influencers to provide accurate information from trusted sources and peers about the dangers of using marijuana before the legal age of 21. “This…

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