Day: 2 July 2018

“Nuts For A Healthier World”, the first solidarity campaign for INC by Saatchi &Saatchi

Stuart Mitchell

International Nut & Dried Fruit Council and Saatchi & Saatchi Launch “#NutsForAHealthierWorld”, a campaign to massively distribute the world´s best nuts and dehydrated fruits to people who need them the most. The solidarity campaign, in line with INC´s mission to ensure the consumption of nuts worldwide, was presented at the XXXVII World Nut and Dried Fruit Congress which took place in Seville  from May 21st to 23rd. Nuts contain basic nutrients for the human body such as fiber, vitamins and minerals andregular consumption has been associated with a lower risk…

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Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

Stuart Mitchell

Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap places with vloggers whose content, perspective, and opinions are diametrically opposed to their own. The goal: to confront young millennials’ intellectual isolation and to expose them to new ideas, new content, and new material from outside…

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Billboard Campaign Challenges Beauty Standards

Stuart Mitchell

Afro textured hair is about to take centre stage like never before in 7 cities in the UK under the Project Embrace #afrovisibility billboard campaign initiative. A teacher, a finance manager, a writer, a receptionist, a student and an HR partner, all selected from over 400 women through an open audition, are featured on a series of posters by Quiet Storm. Lekia Lée the founder of Project Embrace has been on a mission to change the narrative around beautiful hair and by extension beauty one billboard at a time ever…

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Plan International Sweden urged women worldwide to be #absentforgirls on May 28th

Stuart Mitchell

On Menstrual Hygiene Day, Monday May 28th, Plan International Sweden highlighted the fact that millions of girls cannot go to school during their periods. Plan urged women worldwide to be #absentforgirls in social media as an act of solidarity. They asked the public to Share the above image on May 28th and explain why they will be absent from social media during this day: Today, on Menstrual Hygiene Day, I am  #absentforgirls as an act of solidarity with the millions of girls who are forced to stay home from school…

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Supari Studio’s Vitamin Stree Launches How To Be a Man video

Stuart Mitchell

Vitamin Stree, a content channel run by Supari Studio’s, that focuses on cultural, political, artistic and ideological perspectives that are shaping the lives of women in contemporary India release uniquely themed video’s every month, the theme for the month of May is Gender Conditioning. Through objective analysis, in-depth research, original reporting and inspirational storytelling, Vitamin Stree’s goal is to offer unique assessments to issues that matter most to the Indian woman of today. Vitamin Stree have made a video titled ‘How to be a man?’. The video talks about how we…

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