Category: Ethical Marketing Advice

Regulation of Online Advertising: A Briefing

Stuart Mitchell

The ASA have released a piece on their website about their Regulation of Online Advertising, this is shown below but is well worth a read, as is other things on their site: Our latest Annual Report showed that 88% of the ads amended or withdrawn due to ASA intervention were online ads. We’re committed to making every UK ad a responsible ad, whether they’re shown online or offline. We’ve put together a short Briefing to highlight some of the work we’ve done to keep every ad legal, decent, honest and…

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Think tanks and lobbying: statutory register must be expanded

Stuart Mitchell

Responding the recent press coverage about alleged links between think tanks and the lobbying process, the Public Relations and Communications Association (PRCA) has welcomed comments from Alison White, Registrar of Consultant Lobbyists, and again called for the statutory lobbying register to be expanded to include all lobbyists rather than simply some third-party consultants.  Francis Ingham MPRCA, Director General, PRCA, said: “Think tanks play a vibrant and vital part in the political process. But recent coverage simply adds to the mistaken belief that somehow the lobbying process is unethical and broken.…

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Bricks and mortar: Key watch-outs for equity release product ads

Stuart Mitchell

The ASA have released a piece on their website about Bricks and mortar: Key watch-outs for equity release product ads, this is shown below but is well worth a read, as is other things on their site: We’re living longer!  That’s great news, but how can we maintain the standard of living we want into old age?  As income is almost certainly going to drop when we swap our pay packet for a pension, we’ll probably need to pay closer attention than ever to making the most of the income we…

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Picture perfect? Advertising and body image

Stuart Mitchell

The ASA have released a piece on their website about Advertising and body image, this is shown below but is well worth a read, as is other things on their site: With summer showing no signs of stopping, marketers are more likely to encourage consumers to think about holidays and the summer months. This usually means more ads for swimwear, holidays and weight loss products where the focus is usually on a model’s body and physique – and an increase in complaints to the ASA about body image issues.  That…

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ASA Post “Completing work on our review of the ASA’s independent review process”

Stuart Mitchell

The ASA have put out a post detailing their thoughts on Completing work on their review of the ASA’s independent review process, it is a great read and avalable on their site, I have copied below please check out their site: Following the publication of Dame Janet Paraskeva’s independent audit in April 2017 and our response to 29 of her 30 recommendations in autumn 2017, the ASA has now completed work on the final recommendation:  a thorough review of other independent review and appeal processes employed by other regulators, complaint…

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