Category: Ethical Marketing Advice

Home truths for estate agents: ensure your marketing complies with the CAP Code

Stuart Mitchell

The CAP have put out a post detailing their thoughts on the advertising used by estate agents, it is a great read and avalable on their site, I have copied below please check out their site: The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on the right track. Here are three key points from recent ASA rulings to help you keep your house in order: Be clear about what your fees…

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ASA/CAP: Six top tips to avoid misleading advertising

Stuart Mitchell

The ASA/CAP have put out a post detailing 6 tips to avoid misleading advertising, it is a great read and avalable on their site, I have copied below please check out their site: In 2017, around 70% of the complaints the Advertising Standards Authority (ASA) received related to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are our top tips to help you avoid the most common mistakes: 1. Don’t omit key information All relevant information, including significant…

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ASA – Don’t just ‘wing’ it – Pricing and availability in travel marketing

Stuart Mitchell

The ASA have put out a post detailing their thoughts on the advertising used in Travel Marketing etc, it is a great read and avalable on their site, I have copied below please check out their site: With summer well underway, marketers are reminded to ensure their ads for travel products and packages stay on the right flight path and stick to the ad rules.  So pack your bags and get ready for a whistle-stop tour of what to do and what to avoid when marketing flights, accommodation and other…

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Non-broadcast food advertising rules: 12-month review

Stuart Mitchell

The Committee of Advertising Practice (CAP) has announced the terms of reference for its review of the rules introduced last year on the advertising of food and soft drinks high in fat, salt and sugar (HFSS) in non-broadcast media.This is taken from their website, please explore it for other rulings. CAP’s rules ban the inclusion of HFSS product ads in children’s media and other media where children make up 25% or more of the audience.  The rules provide comprehensive coverage of non-broadcast media environments, from social media and TV-like services…

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The Industry Panels that help the ASA and CAP in their regulatory decision making

Stuart Mitchell

This is a copy of text from the CAP/ASA website but I feel it may be useful to some people here so please feel free to explore the site and see what else they have to offer. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions accurately reflect the realities faced by the industry we regulate.  The advertising industry is central to the success…

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