Past Campaigns – Always #LikeAGirl – Unstoppable

always

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from 2015, and was a follow on from a hugely successful campaign in 2014 which I will feature later: This campaign was a follow up to 2014’s incredibly powerful #LikeAGirl campaign which was one of the biggest digital advertising success stories in the world. It went viral in just a few days, sparking…

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Past Campaigns – The Dove Self-Esteem Project

DSEP

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which was highlighted by the Chris Arnold in the interview we did with him : The Dove Self-Esteem Project (DSEP) was launched by Dove in 2004 when its Campaign for Real Beauty was in its infancy. The Campaign challenged the beauty status quo and offered a broader, more democratic view of beauty.…

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Past Campaigns – Team Refugee

Team Refugee

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from 2016: Against all odds, in the summer of 2016 a team of 10 refugees from war-torn nations competed in the Olympics. The first ever Refugee Olympic Team, who competed under the Olympic flag, acted as a symbol of hope for the millions of refugees around the world risking their lives to flee…

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