Shazam is a service that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on your device, it is one of the top 10 apps in the world and for a day in April it forgot.
Alzheimers Research UK and creative agency Innocean Worldwide UK partnered with Shazam mirrored what happens as Alzheimer’s develops by hindering the apps ability to recall song titles from a short piece of the song.
Alzheimers Research UK said:
“Most people think that memory loss, one of the main symptoms of Alzheimer’s disease, only affects those in later life. But the disease can actually affect people as young as 40. With over 40,000 people under 65 living with dementia in the UK.