London Trips and Ethical Marketing

Last week I made a trip to London, a rarity for me but I was going to see the Harry Potter play and one of my favourite bands was playing at the Royal Albert Hall. Both were superb. 

I’m not a big fan of huge cities in general, but we were there for 5 days so wanted to see what the city had to offer. We visited the V&A, the Natural History Museum and the Tate Britain amongst other things. One of the things we saw at the Tate was the Fairy Feller’s Master Stroke by Richard Dadd, a masterpiece and a reminder, if nothing else of the link often between creativity and mental health issues I discussed last week. Also a good chance to mention the new mental health kit the PRCA have brought out for those in the industry, something I believe is very important.

One of the things we missed sadly was at the transport museum which has an exhibition called Poster Girls on.

This powerful new exhibition shines a spotlight on 20th and 21st century female graphic designers and reveals the contribution they have made to poster design over the last one hundred years. With over 150 posters and original artworks on display, this exhibition attempts to recognise some of these forgotten design heroines and reveal the hidden stories behind their work.

Poster Girls – a century of art and design will feature some of the leading female artists who have worked for London Transport and Transport for London including well-known designers, such as Mabel Lucie Attwell, Laura Knight, Enid Marx and Zandra Rhodes, alongside lesser known individuals who nonetheless changed the way Londoners viewed their city. The works on display show a dazzling spectrum of artistic styles and mediums; modernist, figurative, flat colour, boldly patterned, abstract, collage and oil.

Starting in the early 1900s the exhibition takes a broadly chronological approach, moving through the decades to contemporary times, unearthing how each era influenced the artists’ stylistic approach and highlighting the role played by London Transport in commissioning female talent.

It’s an exhibition highlighting the strength of diversity in the capital. Another interesting campaign which highlights similar is the London Fire Brigade’s new campaign to tackle sexism in how firefighters are viewed.  London Fire Commissioner, Dany Cotton is urging the nation to stop using the outdated term ‘Fireman’ as part of a drive to encourage more women to become firefighters. Brigade research shows that many women think firefighting is for men and the Brigade is concerned that referring to ‘Firemen’ reinforces that stereotype.

London is certainly a happening place with lots happening in the ethical marketing arena. There are some great iniatives and things running in the capital just now which are helping to raise the profile of ethical projects and that can only be good.  Please feel free to contact us with any new Ethical Marketing stories we can cover.

400

In another note we  passed 400 articles, news stories and interviews yesterday, when I started just over 6 months ago, we were doing 1 article if we were lucky, and now we are at 400 total, thank you to all of the marketing companies, PR people and other people who have contributed to help us reach this target. We now have over 17,000 visitors a month and nearly 65,000 page impressions monthly, so a far cry from the first few months where we were lucky to get 100 visitors a day,  thanks again for everything.

If you would like to donate some money to help keep the site going if you feel so inclined with the donate button on the right hand side of the page, if you are in a position at all to help it would be much appreciated.

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Thank You.

Links

https://www.ltmuseum.co.uk/whats-on/events-calendar/friday-lates#poster-girls

http://ethicalmarketingnews.com/london-fire-brigade-launches-firefightingsexism-drive

 
 

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