Responding to the findings and recommendations of the Cairncross Review into the sustainability of high-quality journalism, the Public Relations and Communications Association (PRCA) – the world’s largest PR professional body – has praised the attempt to address the problem, but called for detailed industry consideration of the issues raised.
Francis Ingham MPRCA, Director General, PRCA, said:
“The independent report represents a sustained, informed attempt to secure the future of journalism in this country. Our industry relies on a vibrant media, and therefore applauds this aim, and welcomes the platform this gives to the issue.
“With a broad-range of recommendations, there are many notable ideas here, but some – such as the Institute for Public Interest News; its governance and funding; should make us pause and give thought.
“We owe it to journalism and to all of those involved with the media to consider not just the undeniably good intentions behind these recommendation, but all of the possible outcomes, and any possible unintended consequences. Which is why we will consult the PR and communications industry in detail before commenting further on the detailed recommendations. That consultation starts tomorrow and we will be encouraging all of those in our industry to engage with it.”