Publisher Associations Call on Google to Clarify Plans for GDPR Compliance

The News Media Alliance and other news publisher associations united to ask Google to clarify its terms regarding compliance with the European Union’s new General Data Protection Regulation (GDPR). Alliance CEO David Chavern joins Digital Content Next CEO Jason Kint, European Publishers Council Executive Director Angela Mills Wade, and News Media Association CEO David Newell in petitioning Google CEO Sundar Pichai for further information about their plans for GDPR compliance and how they expect news organizations on their platform to work within the new regulations. In addition to addressing their…

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How charity media expenditure patterns are changing

nfpSynergy have released a new analysis of charities advertising expenditure patterns. It shows charities are losing out by not spending more for internet advertising, research shows. Online advertising now accounts for almost half of all ad expenditure in the UK, however where charites are concerned the third sector groups are lagging behind the norm qute considerably. nfpSynergy compiled data which shows that the proportion of charities’ advertising spending that goes online has doubled from 2.5% in 2011 to 5% in 2016. The doubling of spend is a significant increase when taken…

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