Tag: Gillette

New Gillette Partnership Helps to Empower the Next Generation of Men Through the Power of Sport

Stuart Mitchell

Gillette, the world’s leading expert in men’s grooming, announced today a new partnership with the National Basketball Youth Mentorship Program (NBYMP). The partnership aims to help boys in Canada grow into the best men they can be by providing more access to positive role models and fostering the confidence-building benefits many youth experience when playing basketball. With Gillette’s support, NBYMP is poised to power its in-person mentorship events and workshops, virtual mentorship services, and its youth education in underserved communities in more ways than ever before. “At Gillette, it’s our…

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Recycle Your Razors and Packaging for a Chance to Win a Playground for a Military Medical Center

Stuart Mitchell

International recycling leader, TerraCycle® has announced a national recycling initiative with Gillette, CVS Pharmacy® and Fisher House Foundation that calls upon CVS Pharmacy customers to recycle all brands of disposable razors, replaceable-blade cartridge units and razor plastic packaging to help win a playground* for a military medical center. “Through our partnership with Gillette, CVS Pharmacy and Fisher House Foundation, we are providing consumers with a unique opportunity to responsibly dispose of their razor waste and make a positive impact on the environment for future generations” CVS Pharmacy customers who are…

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Gillette Brings World’s First Razor Made for Caregivers to Canada

Stuart Mitchell

Gillette is proud to introduce Gillette TREO™, the world’s first assisted shaving razor, to caregivers in Canada. TREO is specifically designed for a caregiver to shave someone else, allowing caregivers to provide a dignified shaving experience for their loved ones who, for whatever reason, are unable to shave themselves. Gillette was inspired by real-world conversations that revealed the need for a product like TREO. Gillette knows that caregivers take on a lot and hopes that TREO can help make a meaningful difference in their daily routines with their loved ones…

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Gillette Says, it is Okay for Men to Cry, Shaving yet Another Stereotype Through New #ManEnough Film

Stuart Mitchell

For over a hundred years, Gillette India has aimed to make men look, feel & be their best. In this journey, the brand has continually challenged stereotypes about men, most recently with #BarbershopGirls campaign. In its latest campaign on #ShavingStereotypes, Gillette asks the question – Why don’t men show their tears? The brand challenges the enduring stereotype on why men are taught to not show their vulnerability, not to show their emotions, not to cry because it makes them weak. Through a heartfelt story of Lt Col Manoj Kumar Sinha,…

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Gillette Partners With Youth Education Charity Football Beyond Borders, In A Commitment To Support The Next Generation Of Men

Stuart Mitchell

Gillette® has announced a new partnership with youth charity Football Beyond Borders, demonstrating its commitment to helping provide more young people with the support and inspiration they need to fulfil their potential. Football Beyond Borders was founded in 2013 and exists to change the lives of young people. The organisation recognises that there are thousands of young people who are passionate about football but are not fulfilling their potential at school. They provide long-term support built around young people’s passions for football to help them transition successfully into adulthood. Over…

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