Tag: McKinney

The Ad Council & Brady Encourage Gun Owners to ‘Prepare for Misuse’ with help from McKinney

Stuart Mitchell

The Ad Council and Brady have launched the newest addition to the life-saving End Family Fire campaign, “Prepare for Misuse.” The new public service advertisements (PSAs) evolve the campaign’s longtime focus on the dangers of unsecured guns by depicting the broad range of gun violence—including unintentional shootings, firearm suicide, and intentional shootings—that can be prevented through safe gun storage. The PSAs, which will appear nationwide, include a series of digital and TV spots and out-of-home (OOH) created pro bono by creative and media agency McKinney. Family fire refers to a…

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Toy Company Launched to Empower Children of Color Wins $100K Grand Prize in National Competition

Stuart Mitchell

Healthy Roots Dolls took both the judges’ prize and the people’s choice award at the American Underground’s Startup Stampede. As a result, the Cincinnati-based company will partake in a suite of services valued at $100,000 provided by event co-sponsor McKinney. Healthy Roots Dolls is a toy company that creates dolls and storybooks that teach natural hair care because, as the startup points out, every girl should feel empowered by the beauty of the kink of her curl and the color of her skin. “The Startup Stampede created an open and…

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New PSAs from the Dollar General Literacy Foundation and the Ad Council Remind Adult Learners that “No One Gets a Diploma Alone”

Stuart Mitchell

Today, the Ad Council and the Dollar General Literacy Foundation launched new public service ads (PSAs) for the national Finish Your Diploma campaign, which provides adults with the information needed to earn a high school equivalency diploma and encourages people to sign up for free adult education classes by finding nearby centers at FinishYourDiploma.org. The campaign builds on the inspirational “No One Gets a Diploma Alone” message, which inspired more than 200,000 people across the United States to find free adult education classes over the past year and features three…

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