‘PR industry can’t fulfil its potential until the talent pool is broadened’ – PRCA launches Schools Outreach Programme

The Public Relations and Communications Association (PRCA) announced a School Outreach Programme at its 50th anniversary celebrations. Developed by the PRCA’s Diversity Network, led by Co-chairs Pema Seely CMPRCA and Rax Lakhani CMPRCA, the School Outreach Programme will provide practitioners with the assets and resources they need to visit schools, introduce students to PR, and drive awareness of PR as a career option. The initiative also comes with a rallying cry from the PRCA to its corporate members, with an announcement that the association will name and praise all those…

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PRCA relaunches Communication Management Standard (CMS) for the modern workplace

The Public Relations and Communications Association (PRCA) has announced a range of measures to modernise its Communication Management Standard – the industry’s flagship accreditation scheme for PR businesses and in-house teams. CMS, globally recognised as the kite mark of excellence for communications teams, will now be available to virtual agencies to reflect the growing number of PR agencies operating remotely. As part of the changes, accreditation will operate on a one-year renewal process, as opposed to its existing bi-annual cycle, to ensure CMS-accredited teams remain committed to the highest standards…

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PRCA Welcomes Tougher New Lobbying Rules

The PRCA – the professional body which represents and regulates the majority of the public affairs industry- today welcomed new, tougher guidance from the Registrar of Consultant Lobbyists. The Registrar today published his conclusions following consultation with the public affairs industry on two areas: the regulation of communication with Ministers; and the relevance and declaration of Codes of Conduct. In doing so, he accepted all of the PRCA’s central recommendations. The changes will result in greater transparency and accountability in the public affairs industry. The Registrar has decided to make…

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‘Councils have a duty to communicate’ – PRCA responds to ‘bins, not spin’ campaign

The Public Relations and Communications Association (PRCA) has issued a response to a recent article in the Belfast Telegraph condemning the number of press officers employed by Northern Ireland Councils. The article states that Northern Ireland councils employ 36 press officers, and questions whether the hiring of more ‘spin doctors’ is the best use of public money. Francis Ingham MPRCA, Director General, PRCA, and Executive Director, LGcommunications, said: “This idea of public relations practitioners as ‘spin doctors’ is an antiquated and frankly harmful notion, and is everything the PRCA stands…

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‘We must fight disinformation, not purvey it’ – PRCA responds to CCHQ Twitter rebrand

The PRCA has called on communication professionals to uphold ethical standards after the Conservative Party rebranded its Twitter Account as ‘Fact Check UK’ during last night’s televised leadership debate. The @CCHQPress account – belonging to the Tory press office – was renamed “factcheckUK” for the duration of the hour-long TV debate. Twitter subsequently warned the Conservative Party that any further attempts to mislead people during the election will result in disciplinary action, Koray Camgoz MPRCA, Head of Communications and Marketing, PRCA, said: “PR professionals have a duty to fight disinformation, not purvey…

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