Tag: PRCA

PRCA Global Confidence Tracker Q2 2025 reveals sharp drop in agency confidence amid shifting strategies

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has published the findings of its Q2 2025 Global Confidence Tracker*, conducted by Question & Retain. The results highlight a marked decline in agency confidence worldwide as macroeconomic pressures and strategic reassessments continue to reshape the sector. The data reveals a significant change in sentiment across the global PR industry. The proportion of respondents describing themselves as “very confident” has halved from 22% in Q1 to just 11% in Q2. Meanwhile, those reporting low confidence (“not very confident” or “not confident at all”)…

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PRCA welcomes the introduction of the newly established Ethics Commission

Stuart Mitchell

The PRCA has welcomed the recent announcement by the Government to establish a new Ethics and Integrity Commission to oversee standards in public life. As part of the changes, the Advisory Committee on Business Appointments (ACOBA) will be abolished. ACOBA currently advises former ministers on post-government appointments but has long been criticised for lacking enforcement powers. The new Commission, set to take effect in October, will have the authority to impose sanctions for misconduct. In cases of serious breaches, ministers may be required to repay their severance pay. However, the…

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Government responds to PRCA letter on funding for media and communications education

Stuart Mitchell

In June 2025, the PRCA Interim CEO, Sarah Waddington CBE, wrote to the Secretary of State for Education to raise concerns about cuts to funding for communications and media-related higher education courses. We have now received a formal response from the Rt Hon Baroness Jacqui Smith, Minister for Skills. While the government acknowledges the value of subjects like journalism and media studies, it has reiterated its decision to prioritise funding for science and technology disciplines under current fiscal pressures. We are sharing the Minister’s response in full below to support…

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PRCA appoints Sarah Waddington CBE as CEO

Stuart Mitchell

The PRCA has appointed Sarah Waddington CBE as its permanent CEO after a rigorous two-month recruitment process, which attracted more than 300 candidates to the role. Waddington stepped into the position of interim CEO at the request of the PRCA’s management board in January.  In the last six months she has embarked on a period of transformation, completing a restructure and refreshing the PRCA’s strategic objectives. Under Waddington’s leadership the PRCA has joined the CBI and Trade Association Forum, enabling members to have a voice with business, government and policy…

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PRCA announces Prezly as its exclusive newsroom partner

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has recently announced a new partnership with Prezly to power its newsroom and media outreach operations. This collaboration marks a significant step forward in how the PRCA shares news and insights with its members and the broader communications industry. With Prezly’s intuitive platform, the PRCA will benefit from a streamlined digital newsroom, PR CRM capabilities and data-driven analytics. As part of the partnership launch, Prezly is offering a unique membership benefit: any organisation joining the PRCA in July will receive a 55% discount…

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