ASA: Showing some Pride in your marketing

The ASA have put out a post detailing their thoughts on the advertising used in Pride etc, it is a great read and avalable on their site, I have copied below please check out their site: It’s been 46 years since the first march through London streets and over that time the meaning of Pride has evolved making it as much a celebration as an important reminder that the fight for equality has not yet been won.  The latter comes into sharp focus when you consider the 2018 Pride Matters…

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WeTransfer celebrates Pride with amazing work from LGBTQ+ communities around the world

In the series Through the Prism of Pride, WeTransfer explores the power that creative expression has to encourage change, understanding and acceptance in LGBTQ+ communities around the world. Today, WeTransfer celebrates Pride by presenting the series Through the Prism of Pride. The company will showcase five creative projects on WePresent, WeTransfer’s editorial platform. Each continent is represented by a project, to show that although pride is about the same fight, the challenges communities face can be different in various locations. “It’s been brilliant to see the various ways these artists…

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Brighton Gin Celebrates Brighton Pride And Raises Money For The Rainbow Fund With New Collectors’ Range Of Eight Limited Edition Bottle Designs

In aid of the Rainbow Fund and celebrating the UK’s biggest Pride Festival, award-winning, super premium, small-batch Brighton Gin is releasing 1,400 Limited Edition bottles in eight colour and letter variations a month ahead of Brighton Pride. Collectively, the eight-bottle range spells the world BRIGHTON (or creative anagrams!) and the pink, red, orange, yellow, green, blue, indigo and violet labels reflect the original colours of the iconic Gay Pride Rainbow Flag.  Marking its 40th anniversary this year, it was first used at San Francisco Gay Pride 1978. The Limited Edition…

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SodaStream Unveils Limited Edition Set “Love is Love” in Celebration of Pride Month

In celebration of Pride Month, SodaStream International LTD, the No. 1 sparkling water brand in the world, released today its limited edition, collectible “Love is Love” bottles, portraying same-sex families. The bottles are promoted by a sincere and touching animated video. The video depicts a man and woman spending an ordinary day in the park with two small girls, playing on swings and sharing ice cream cones. We see the two adults comforting one of the children who fell down. The camera then shows all four characters returning home. The man and woman eventually part ways to two separate houses and embrace their…

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RealHer Cosmetics Launches Campaign Celebrating LGBT Pride Month

RealHer Cosmetics, is launching their first mascara and liquid eyeliner. Keeping with the brand’s theme, they have named both products with positive affirmations to empower your day. The brand, who previously donated 20% of every purchase to AAUW, will partner with the LGBT Center of Orange County during the month of June. In support of LGBT Pride Month, 20% of all mascara and eyeliner proceeds purchased on their website will be donated. Eye Am OUTstanding – Longwear, waterproof, and smudge-proof liquid eyeliner. This formula is vegan, certified cruelty-free and paraben…

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