Tag: WPP

WPP launches Welcome Talent initiative to diversify talent pipeline in Belgian communications industry

Stuart Mitchell

WPP, the world’s largest network of communications, advertising and marketing agencies, today launches Welcome Talent in Belgium, an ambitious campaign aimed at making the country’s communications sector more diverse and inclusive. The company and its agencies are joining forces with local organisations including Please Add Color (PAC), Capital, United Brands Association (UBA), Creative Belgium, ACC Belgium and other educational and media partners. The pioneering initiative seeks to drive sustainable change within the Belgian communications industry by inspiring entry-level talent from diverse ethnic backgrounds to explore careers in media and communications…

Read More

WPP publishes UK Gender Pay Gap Report for 2022

Stuart Mitchell

WPP has published its UK gender pay gap report for 2022. In addition to statutory reporting, WPP publishes the consolidated data for all eligible WPP companies in the UK. This shows a consolidated median pay gap of 17.2% (15.6% in 2021) and a mean pay gap of 23.2% (22.2% in 2021). Our overall gender pay gap reflects the under-representation of women at the most senior levels in our UK companies. This is consistent with the wider industry picture, with the 2022 Institute of Practitioners in Advertising Agency Census reporting that…

Read More

WPP study reveals how brands can unlock £16.7 trillion spending power of Minority Ethnic consumers

Stuart Mitchell

WPP recently published The Consumer Equality Equation, the most comprehensive study into the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities. Supported by WPP’s Racial Equity Programme – which funds inclusion projects that advance racial justice across the world – the report reveals ways in which businesses can address what matters most to these consumer groups to both unlock commercial opportunities and create positive societal impact. Demographics in the UK are changing: the number of people from Minority Ethnic groups will double to almost…

Read More

WPP Unveils Beyond the Rainbow, a New Global Insights Study on LGBTQ+ Marketing and its Future

Stuart Mitchell

Unite, WPP’s LGBTQ+ community, and Choreograph, WPP’s global data products and technology company, recently launched Beyond the Rainbow, a new study into LGBTQ+ marketing and its future. The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising. Beyond the Rainbow is intended to equip brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future. Spearheaded by an all-queer…

Read More

The One Club and WPP Partner To Bring ONE School Initiative for Black Creatives to the UK

Stuart Mitchell

The One Club for Creativity has partnered with WPP to launch ONE School UK, a free 16-week online portfolio program designed to open doors to a career in advertising for talented UK-based Black creatives. ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals, and make agency and brand creative departments more diverse. The results-oriented school has already made a tangible difference: an 80% hire rate at top agencies and brands in the US to date…

Read More