World Cup winner kicks off ‘new era’ of social impact in football

Manchester United midfielder Juan Mata has called on fellow footballers to join him in Common Goal: a movement in which  players pledge 1% of their salaries to a collective fund that supports football charities around  the world.

“What we’re trying to do is define a shared social agenda for football,” explains Mata. “Common Goal goes beyond individual brands and egos to deliver a greater  impact. By making the pledge, we can form a lasting connection between football as a business and football as a tool for social change.”

Mata issued the challenge today sharing a short film  from his recent trip to the slums of Mumbai, India. “One of the first lessons I learned in football is that it takes a team to win a game”, recalls Mata. “We live by this mantra on the pitch, yet we rarely see it play out in the social impact space, which  is dominated by individual initiatives. Through Common  Goal we’re creating a collaborative way for football to give back to society. I urge my fellow players to get involved.”

Common Goal is the creation of streetfootballworld, an award-winning NGO that supports more than 120 football charities around  the world. As Common  Goal’s first member, Mata is now looking to assemble a ‘Starting XI’ of likeminded players who make the 1% pledge and lead the movement forward.

Although Common Goal is launching with a focus on players, its long-term vision is to unlock 1% of the entire football industry’s revenues—conservatively estimated at $30 billion per year—for grassroots football charities that use the game to strengthen their communities.

“Players are a great place to start because they’re the stars of the show,” explains streetfootballworld CEO Jürgen Griesbeck. “But this is the first step of a giant global endeavour. Imagine  the entire industry uniting in the name of social change. Together we can usher in a new era for football and forge a deeper sense of purpose at the heart of the game.”

Links

http://www.streetfootballworld.org/latest/blog/common-goal-story-so-far

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