Ethical Concerns about placement cause UK companies to pause their Google Ads

google

The UK Government, Transport for London, the Financial Conduct Authority, The Guardian, Channel 4, L’Oréal and the Havas group are just some of the companies who have paused their advertising with Google and Youtube following revelations that their ads are appearing alongside extremist videos. An investigation by The Times dscovered ads from leading firms have been shown on the youtube pages of people such as David Duke, former leader of the Klu Klux Klan, and pastor Steven Anderson, who praised the killing of 49 people in a gay nightclub. Ads…

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UBS launches a new wave of its brand campaign focusing on women

UBS

UBS highlights its efforts around women and diversity initiatives with a new, international wave of its brand campaign focusing on women. It builds on the UBS brand campaign launched in 2015, with a film featuring a series of questions asked in the voice of clients. The film, developed by a predominantly female team at Publicis, features significant questions a female entrepreneur may ask in her life and reflects some of the unique challenges faced by women today. It continues the series of films demonstrating the understanding of UBS for its…

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