Month: March 2017

New Cancer Research Race for Life Ad highlights real experiences

Stuart Mitchell
Race4Life

Cancer Research UK has launched a new campaign for its annual Race for Life series of events. For the first time this year they have also launched Pretty Muddy Kids, an obstacle course for children aged 5 to 12 years. The campaign message is ‘This is beating cancer’. The new campaign aims to showcase the personal stories of people taking part in the race, in order to encourage women to unite in beating cancer. The new style campaign and has been specially designed to mesh Cancer Research’s overall ‘right now’…

Read More

Interview – Ethical Company Organisation – 10 Questions

Stuart Mitchell

Since 2001 the Ethical Company Organisation has provided ethical research information on 1000s of companies & brands, promoting positive policies and development in three key areas: Human Rights Environment Animal Rights Thanks very much to them for answering these 10 questions for us. For those people who have not heard of you could you explain a bit about what you do and your philosophy in your own words? The Ethical Company Organisation’s aim is to empower consumers with the information they need in order to make ethical purchasing decisions.  We carry out detailed ethical…

Read More

Scottish City adopts Code-word campaign

Stuart Mitchell
AskforAmgela

A campaign, originating in Lincolnshire and praised by a Hollywood star aimed at helping people who feel unsafe on dates has launched in Scottish City Aberdeen. The campaign is the brainchild of Lincolnshire County Council and has since been adopted by other councils across the UK. The campaign even caught the attention of Hollywood star Ashton Kutcher who shared a photo of the poster. This is a great idea. Posted by Ashton Kutcher on Samstag, 29. Oktober 2016 The campaign has been gaining traction with pubs and clubs throughout the UK…

Read More

State Street Global Advisors use sculpture to try to tackle inequality

Stuart Mitchell
FearlessGirl1

The world’s third-largest asset manager, State Street Global Advisors – a nearly $2.5 trillion investor and unit within State Street Corp – have been working with marketing agency McCann New York. Together they have created a piece of art as part of its new campaign to pressure companies to have a better gender mix on their boards. On Tuesday, the eve of Internatonal Womens Day, they installed a bronze girl statue in front of the famous charging bull statue on New York’s Wall Street. The company is calling on the…

Read More

#GirlsCount: ONE’s new campaign for girls’ education needs you

Stuart Mitchell
girlscount

One.org is launching a new campaign to highlight girls education on International Women’s Day. They are asking the public worldwide to count with them. The campaign is designed to highlight the 130m women out of education. It is an interactive campaign designed to put people at the heart of the campaign and hit home how important these issues are, they say: Right now, 130 million girls around the world are being denied an education — and, because of that, the chance to reach their full potential. Educate a girl in…

Read More