Month: March 2017

Following Greenpeace Campaign Mars and Nestlé commit to clean up pet food supply chains

Stuart Mitchell
Greenpeace

Both Mars and Nestle have been criticised in the past for their ethical decisions so it is good to report on a positive ethical decision, they have made with the help of Greenpeace. Following global pressure on pet food companies, industry giants Mars and Nestlé have announced that they will take steps to ensure their pet food supply chains are free of human rights abuses and illegally caught seafood. Their commitments to act on transshipping at sea increase the need for global seafood giant Thai Union, a supplier for both…

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Nike Women has launched three films to challenge gender stereotypes

Stuart Mitchell
Nike Women

Nike Women has launched three new films that challenge gender stereotypes. The films are launched in the Middle East, Russia and Turkey, and each is designed in a style tailored to that particular region. The films are part of a series of country specific campaigns that launched last month. Nike has taken this approach because it believes  these will appeal to a global market. The films were created by W&K Amsterdam. Nike say of the Russian ad: “Nike’s new “Made Of” film challenges these subtle, but outdated notions of gender…

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Procter & Gamble launch New Gender-Equality #WeSeeEqual Campaign

Stuart Mitchell
Procter&gamble

Procter & Gamble have put out a new, strong brand message that transcends all of its brands to showcase their belief in gender equality. The new campaign, which aims to fight against gender bias utilises #WeSeeEqual as a rallying hashtag. The hashtag #WeSeeEqual is designed to convey a message of equality. The advert is set to the tune of 4 Non Blondes’ “What’s Up,” and aims to challenge and change gender bias in society. “Our brands have a very powerful voice with the messages in our advertising,” Tressie Rose, a…

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United Colors of Benetton launches gender equality campaign in India

Stuart Mitchell
Benetton

No stranger to powerful, and occasionally controversial advertising campaigns United Colors of Benetton has launched #UnitedByHalf, a campaign promoting gender equality developed in India that will be aired around the world. This is the first time that Benetton has directly challenged social behaviors prevalent in one of its principal global markets. The new #UnitedByHalf campaign – like #UnitedbyDonts, a campaign that rolled out across India last year – attempts to give wider voice to the social concerns driving the Women Empowerment Program and its projects. Both campaigns directly challenge social…

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From Babies with Love launch new range

Stuart Mitchell
Frombabiesheader

From Babies with Love is a unique social enterprise that funds the care of orphaned and abandoned children around the world by donating 100% of its profits from the sale of premium, organic baby products. They were also winner of the 2016 UK Social Enterprise Consumer Facing Award. From Babies with Love has created a charming clothing range for little ones this season, featuring two new adorable characters, the Whale and the Crab. Every element of the production of has social, environmental and ethical considerations in mind. From Babies with…

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