Month: March 2017

Microsoft launch #MakeWhatsNext campaign on International Women’s Day

Stuart Mitchell
Microsoft

To mark International Women’s Day today, Microsoft has launched its #MakeWhatsNext campaign. The aim of the campaign is to encourage more girls to study science, maths, technology and engineering (STEM). Mary Snapp, Corporate Vice President and Head of Microsoft Philanthropies said: “We are acutely aware of the need to close the gender gap in the technology industry, and in all STEM fields. According to the U.S. Department of Commerce, women currently hold less than 25 percent of STEM jobs. And, globally, only 16 percent of female students graduate from STEM…

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Opportunities worth £820bn being missed by not highlighting sustainability

Stuart Mitchell

Research from Unilever shows that up to a third of consumers now consider the environmental and social impact before choosing their favoured brands. The study asked 20,000 adults from five countries how their sustainability concerns impact their choices in-store and at home. Crucially, it then mapped their claims against real purchase decisions, giving a more accurate picture than ever of what people are actually buying – and why. As well as confirming the public’s high expectations of brands when it comes to having a positive social and environmental impact, the…

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New ‘This Girl Can’ Campaign for 2017

Stuart Mitchell

In January, 2015 Sport England launched their ‘This Girl Can’ Ad campaign. The original This Girl Can aimed to break down the barriers that prevent women and girls from participating in sport and physical activity. It was stated at the time that oneof the main barriers that contributes to the 1.9 million gender gap in participation is a fear among women of judgement when taking part in sport and physical activity. In 2017, they relaunched the campaign with this: The new TV ad was released on 24 February, and featured …

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8 Ethical Marketing Resources

Stuart Mitchell

I thought it might be nice to include some links which might help some Ethical Marketers, these come from a variety of places so may not be applicable to your country or area, so please check appropriately. Some interesting articles: https://www.monster.com/career-advice/article/ethics-in-marketing – Monster’s Four Ethical Dilemmas in Marketing by Francesca Di Meglio http://blog.socialcontentmarketing.com/7-ethical-dilemmas-faced-in-social-media-marketing/ – 7 Ethical Dilemma’s faced in Ethical Marketing by Dr Jim Barry http://smallbusiness.chron.com/five-principles-enlightened-marketing-49189.html – 5 principles of enlightened marketing by Scott Thompson http://www.marketing91.com/ethical-marketing/  – Ethical marketing and its role in running an ethical business By Hitesh Bhasin…

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New website Earth Changers promotes sustainable tourism

Stuart Mitchell

New website Earth Changers helps tourists discover ‘life-changing places and world-changing people’ for life-affirming trips with serious positive impacts. As responsible tourism grows, with large international organisations like the UN declaring 2017 the Year of Sustainable Tourism for Development (#IY2017) and the Adventure Trade Travel Association pinpointing transformative travel as the largest motivating factor for adventure travel, the customer may be still left confused as to what trips do have a positive impact. With this new dedicated platform, Earth Changers offers the where, who and why to engage, educate and…

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