Month: May 2017

New Social Impact Platform Inventshift Launched

Stuart Mitchell

Inventshift is a newly launched online platform which is a global resource for both suppliers and consumers of positive impact services. The new site has interviewed over 35 global social entrepreneurs for the site, including Project Rockit, The Canvas Cafe and Plastic Whale helping to make it one of the best respurces for information of this kind. Inventshift tell us: ​”Social enterprise. It’s a word that some people have heard about, but not many understand. After hearing about social enterprise in Australia a few years back, we decided that the…

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Thomas Cook India takes on cultural stereotypes with new campaign

Stuart Mitchell

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Focusing on North East of India, the two films feature real life young…

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Sherwin-Williams looks to help local communities by asking you to donate your colour

Stuart Mitchell

Leading paint manufacturer Sherwin-Williams is issuing a challenge to easily and temporarily remove color from social media photos, web browsers and personal websites. It is all part of an effort to showcase the impact color has in our lives and to get DIYers ready for National Painting Week later this month. To add to the community support Sherwin-Williams will turn all digital color “donations” into fresh coats of paint for deserving community organizations during National Painting Week, May 19-29 and throughout the year, something many organizations need. “Sometimes, we don’t…

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New charity to change perceptions about dyslexia

Stuart Mitchell

Entrepreneur Sir Richard Branson is supporting the launch of a new charity, Made by Dyslexia, at the world’s first “dyslexic sperm bank”. Made by Dyslexia is a global charity led by successful and famous dyslexics, and its purpose is to help the world properly understand and support dyslexia. At the launch, Sir Richard will spoke to Made by Dyslexia founder Kate Griggs and fellow ambassador Roland Rudd about his experiences with dyslexia, and his advice for young people who have found out that they are dyslexic.  Made by Dyslexia will…

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Tesco launches ‘Little Helps to Healthier Living’ campaign

Stuart Mitchell

Tesco is launching its ‘Little Helps to Healthier Living’ campaign. Running throughout May it will provide: Helpful ‘little swaps’, many of which have lower sugar, fat or salt than the regular alternatives Lower prices on hundreds of fresh products in store and online, including fruit and vegetables such as apples, avocados, bananas and, tomatoes The introduction of fresh fruit at the checkout so customers can easily add a piece to their shopping In store health checks in partnership with Diabetes UK and British Heart Foundation TV advertising (Food Love Stories…

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