Month: May 2017

Drum Awards – CRMSotY Nominees – Profile – Stein IAS – Face The Facts

Stuart Mitchell

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong. I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Stein IAS – Face The Facts Merck Animal Health’s Face the Facts was a global awareness campaign launched to help educate pet parents about the…

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Pampers and Saatchi & Saatchi London champion Little Fighters

Stuart Mitchell

Little Fighters has been created by Pampers and Saatchi & Saatchi London to mark the launch of its Preemie Protection nappies for premature babies. Championing the most vulnerable babies as powerful fighters, the campaign aims to drive awareness of its smallest nappy yet — made especially for the tiniest premature babies. The TVC was filmed at Southampton Hospital in their Neonatal Unit. Nine real families and their premature babies were followed and filmed, including the staff of the hospital, catching the true essence of what it’s like for both baby…

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80% of children don’t feel protected by social media companies

Stuart Mitchell

Four out of five children feel that social media companies aren’t doing enough to protect them from pornography, self-harm, bullying, and hatred on their sites, NSPCC and O2 research has found. Out of the 1,696 children and young people surveyed 1,380 said social media sites needed to do more to protect them from inappropriate or harmful content. The findings are revealed in the latest Net Aware guide, the UK’s only parents’ guide to 39 of the most popular social media sites, apps, and games used by young people, produced by…

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Rachael Leigh Cook remakes ad to highlight discriminatory drug policies

Stuart Mitchell

Green Point Creative, and director Ryan Kleier from Motiv Creative, have partnered to create the latest PSA in Green Point’s on-going campaign to change discriminatory drug enforcement policies – a re-creation of the classic “This Is Your Brain” ad from 1998 featuring actress Rachael Leigh Cook reprising her role as the pan-wielding Gen X’er. The original 1998 version of the ad After seeing mixed raced family members targeted, Howard Bowler, Green Point’s Creative Director says “it was time to raise awareness of this issue.  Ryan at Motiv came up with…

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