Month: May 2017

Mother New York create “The Pregnancy Pause”

Stuart Mitchell

New mothers in the U.S. often feel forced to leave their jobs without adequate maternity leave policies: 12 weeks unpaid leave is not enough time for many. This can leave mothers with résumé “gaps” once they begin looking for new jobs. Mothers often avoid discussing the gap, which can have potential employers guessing and may cause qualified mothers to be overlooked. Some studies have shown that mothers who explain these gaps clearly are less likely to be passed over for opportunities. Although not an actual company, “The Pregnancy Pause” has…

Read More

Cancer Research UK launches new ‘Walk All Over Cancer’ campaign

Stuart Mitchell

Acclaimed music video director Nez is the creative force behind Cancer Research UK and Anomaly’s new campaign to encourage people to walk 10,000 steps a day for the charity. The campaign asks people to get fit and feel amazing by taking on the ‘Walk All Over Cancer’ 10,000 steps a day challenge in June. Directed by Nez of Pulse Films, who is well known for his award-winning music videos for Disclosure, Rudimental and Kid Cudi, the film clearly reflects Nez’s music credentials, focussing on people walking to the soundtrack of…

Read More

Utilising more muslims in advertising could help race relations says new Channel Mum study

Stuart Mitchell

Using more Muslim families in mainstream advertising and marketing could help improve race relations, a new study from the UK’s fastest growing parenting site ChannelMum.com reveals. Two thirds of mums want to see more Muslim faces included in advertising with 88 percent of Muslim families backing the call. And a huge 82 percent of mothers believe having more Islamic families in ads could even boost cultural and religious understanding. Currently, the lack of mainstream brands using Muslim families to promote their goods has left Islamic consumers feeling isolated. Three in…

Read More

Whizz-Kidz celebrates new two year partnership with global investment bank Nomura

Stuart Mitchell

Whizz-Kidz has announced a new two year partnership with global investment bank Nomura. Following a competitive selection period, Nomura’s staff voted overwhelmingly to support the charity, and Whizz-Kidz are looking forward to working with colleagues across the organisation. Whizz-Kidz provides disabled children and young people with vital mobility equipment, opportunities to make friends and have fun, and training to help them gain skills and look forward to a brighter future. Nomura’s employees are aiming to raise a target of £300,000 over the two year term to help transform the lives…

Read More

Drum Awards – CRMSotY Nominees – Profile – Collect & Hands on London

Stuart Mitchell

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong., I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Collect+ and Hands On London – Wrap Up London. Wrap Up London is a campaign run by Hands on London to collect coats across London for…

Read More