Day: 17 October 2017

DKMS Cast for a Hero at New York Comic Con

Stuart Mitchell

International non-profit DKMS held a casting call for heroes at New York Comic Con (NYCC), October 5-8 at the Jacob Javits Center. With nearly 200,000 comic book, television, film, celebrity, cosplay, and anime lovers heading to New York to celebrate their favorite fictional superheroes, DKMS will offer the opportunity for NYCC attendees to become real-life heroes – starting with a simple cheek swab to join the bone marrow registry. The Casting for a Hero campaign captures the excitement of superheroes and comic books as they collide at NY Comic Con.…

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Lyca Group to raise vital funds and awareness for Alzheimers amongst BAME communities

Stuart Mitchell

Lyca Group has pledged to donate £100,000 to Alzheimer’s Research UK to kick-off a year-long charity partnership and to raise awareness of dementia among black, Asian, and minority ethnic (BAME) communities. Lyca Group is a British multinational corporation delivering high-quality, low-cost products and services, including flagship business Lycamobile, to communities around the world across Telecommunications, Entertainment, Travel, Healthcare, Media, Technology, Financial Services, Marketing and Hospitality. The initial £100,000 donation will be used to fund groundbreaking dementia research being led from University College London (UCL) and over the next 12 months,…

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Hospital Charity uses Mobile Marketing & Commerce platform Thyngs to power cashless donations

Stuart Mitchell

Thyngs, a mobile marketing and commerce platform, is helping the Norfolk & Norwich University Hospitals NHS Foundation Trust increase awareness and support of its hospital charity by powering a series of NFC (near-field communication) ‘smart’ posters, ID cards, and vinyl stickers that allow visitors to donate with a simple tap of a smartphone. The posters will be appearing in waiting areas and key departments around the hospital, and vinyl stickers are being applied to the charity-funded portering chairs used by patients and their families. They will make it easier for…

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Female Foundry Programme Returns For Second Year

Stuart Mitchell

Dentsu Aegis Network is pleased to announce the return of Female Foundry for its second year. Female Foundry – an accelerator programme, is an initiative to educate, mentor and provide funding access to leading female-founded startups leveraging technology to promote economic sustainability. Female Foundry, in partnership with Female Founders and West Tech Fest, will provide shortlisted Southeast Asia-based female entrepreneurs access to tools and networks, training to scale platforms, and skills to create commercially viable businesses over a six week-long programme. In addition to education and mentorship, the programme culminates…

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New campaign by Animal Defenders International to end the fur trade

Stuart Mitchell

“A LIFETIME” is a new film launched by Animal Defenders International (ADI) about the brutal short lives of two foxes, brothers Borys and Eryk, born and killed on a Polish fur farm. ADI placed hidden cameras on the farm to capture this rare insight into an industry that kills more than 100 million animals a year. Animal Defenders International President Jan Creamer said: “Over 100 million animals die for their fur every year. Our film shows the lives of these intelligent, feeling individuals and the cruelty they suffer when treated…

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