Channel 4’s £1m Diversity in Advertising Award challenges industry to authentically represent UK BAME cultures in advertising

Channel 4 has announced its annual Diversity in Advertising Award is highlighting the lack of authentic representation of UK BAME cultures within TV advertising in 2020 and is now open for entries. New research commissioned by 4Sales finds there is a universal lack of authentic portrayal in TV advertising of people from all BAME communities, their backgrounds, lives and cultures and so through this year’s award-winning competition the broadcaster is inviting the British advertising industry to tackle this issue. The winning campaign will be awarded £1m of Channel 4 commercial…

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Comic Relief delivers £3.4 million fund for BAME-led projects worst hit by Covid-19

Hundreds of small grass roots charitable projects across the UK are set to benefit from a new £3.4 million fund from Comic Relief, which aims to help vulnerable communities by supporting Black, Asian and minority ethnic (BAME) projects struggling to continue their services because of the pandemic. Recent worrying reports have highlighted the disproportionate health impact of Covid-19 on Black and Asian people across the UK. Many small grassroots projects who work directly with these communities are also facing financial crisis and closure due to the pandemic, according to findings…

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Unequal opportunities, non-inclusive cultures and racist experiences; CIPR publishes new report into lived experiences of BAME practitioners in PR

A new research report published today by the Chartered Institute of Public Relations (CIPR) finds a public relations industry in which BAME practitioners tell of racism, microaggressions and unconscious biases faced, and having to work within an inflexible culture that denies them opportunities and fair progression. The report – ‘Race in PR: BAME lived experiences in the UK PR industry’ (below) – is calling on senior PR business leaders to take these findings seriously and work to change practices and cultures to “unleash talent and create a fair and equal workplace for all”.   The research follows the career journey of 17 BAME practitioners and highlights a worrying set…

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New research reveals COVID-19 disproportionately impacts BAME marcomms career prospects and threatens to widen pay gap further

New research released by networking group People Like Us has revealed that BAME marcomms professionals are under both a greater financial and emotional strain than the rest of the industry. They are having to take deeper pay cuts than average (+18%), which could threaten to widen the pay gap that already stands at 20% in London where the majority of professionals are based; and are lacking confidence in their employers, the media, and future career prospects. BAME marcomms professionals did, however, indicate that they feel more supported by each other and…

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NET Urges Charities Helping BAME Communities to Apply for Funding

The National Emergencies Trust is encouraging more UK charities that support BAME communities to apply for funding from its Coronavirus Appeal, as emerging independent research shows BAME communities are at significantly heightened risk from COVID-19. In the seven weeks since launching its Coronavirus Appeal, the Trust has received more than £60m in pledges and, through its partnership with the UK Community Foundations network, already distributed more than £30m of this to a diverse range of grassroots charities. The central aim of the National Emergencies Trust is to distribute funds as…

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