Day: 12 November 2017

Lung Cancer Survivors, Researchers and Advocates Unite to Launch Awareness Campaign

Stuart Mitchell

Lung Cancer Awareness Month started with a bang at the Press Conference and Panel Discussions in the Holeman Lounge of the National Press Club. Two panels of renowned lung cancer experts and advocates discussed scientific breakthroughs, research funding and advocacy activities. “We celebrate these achievements,” says lung cancer survivor and patient advocate Dusty Donaldson, co-chair of the Lung Cancer Action Network (LungCAN); “however, we cannot rest on our laurels. Lung cancer remains the number one cancer killer—claiming more lives than breast, colon and prostate cancers combined. In light of the…

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goodnessKNOWS® launches first TV ad campaign

Stuart Mitchell

Mars Chocolate UK has announced the first ever TV advert for goodnessKNOWS®, the company’s new brand which launched this summer. goodnessKNOWS® was created to fit in with people’s busy lifestyles. Coming in four snackable squares, the product can be enjoyed all at once or eaten throughout the day. However it is not just snacking on the go consumers are looking for, they increasingly want products that match the values they live by. That’s why goodnessKNOWS® has decided to provide consumers with that little bit more –channeling 10% of all sales profits…

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Great Clips Launches #GREATful4VETS Campaign

Stuart Mitchell

Great Clips, the world’s largest hair salon brand, has launched a new kind of Veterans Day (U.S.) and Remembrance Day (Canada) campaign that highlights the veterans, active military members, and supporters that make the brand great. The #GREATful4VETS campaign tells the stories of 12 individuals across the Great Clips network including franchisees, salon managers, stylists, family members and loyal customers, who have actively served or go above and beyond to support those who have served in the military. Individuals highlighted in the #GREATful4VETS campaign include: Dennis Stevens, a Great Clips…

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Aquaverve Introduces ‘PINK’ Stainless Steel Water Coolers in Support of Breast Cancer Awareness

Stuart Mitchell

Aquaverve, is introducing a PINK line of coolers available in bottled and bottleless countertop models. As the American Cancer Society estimates 250,000 new cases of invasive breast cancer for 2017, Aquaverve is committed to breast cancer awareness and will make a $50 donation to the cause for each sale generated from the “PINK” line.   Aquaverve offers an array of models appealing to even the most discriminating taste from stainless steel units offering a “piece de resistance” futuristic element to more traditional models for the busy household. Available in bottled…

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Scholastic and NDPC to raise awareness of pervasive barriers to student learning

Stuart Mitchell

Scholastic, the global children’s publishing, education, and media company, and the National Dropout Prevention Center (NDPC) have announced combined efforts to raise awareness of pervasive barriers to student learning and provide school districts with increased access to professional development, including research-based strategies that systemically address these challenges, improving opportunities for all students to achieve. The barriers affecting student success take many forms, including social-emotional or behavioral challenges, factors related to poverty, lack of family engagement, school climate, safety, and attendance. According to the Scholastic Teacher & Principal School Report: 87%…

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