With Veterans at Far Greater Risk of Gun Suicide, New National Campaign Promotes Safe Firearm Storage to Save Lives

Veterans make up roughly 7% of U.S. adults, but they account for 18% of the nation’s gun suicide deaths. Brady and the Ad Council are launching new digital video public service advertisements (PSAs) for their End Family Fire campaign: “Service Never Stops .” The series features real Veterans encouraging their fellow Veterans to store their firearms securely to protect themselves and their loved ones. Directed and produced by creative teams that included Veterans, the PSAs raise awareness about the risks of “family fire,” a shooting involving an improperly stored or…

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London & Cardiff Light up in Support of Veterans

On the 21st of January, thanks to Help for Heroes, iconic buildings in London and Cardiff lit up in support of wounded Veterans. There was an amazing atmosphere at the Tower of London for the launch of their new campaign ‘Cut the Clock’.  Crowds of Londoners gathered around to watch the clock begin to countdown from 4 years – the amount of time it takes the average Veteran to ask for mental health support, according to research carried out by Help for Heroes. England Rugby star Matt Dawson launched the headline…

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U.S. Department of Veteran Affairs and Walmart Announce Telehealth Collaboration to Reach Underserved Veterans

The U.S. Department of Veterans Affairs (VA) and Walmart announced an innovative collaboration to offer VA-led telehealth services to reach underserved Veterans. The pilot will kick off in targeted locations that consider the number of Veterans and the health resources offered. The final locations selected will be announced at a later date. The collaboration includes donated space and operational support by Walmart for VA-led telehealth services. The announcement was made today at the Anywhere to Anywhere, Together Summit hosted by the VA’s Center for Strategic Partnerships and the VHA Office…

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PenFed Foundation Receives $300,000 Donation from Disabled American Veterans Charitable Service Trust to Support Veterans Facing Short-Term Financial Setbacks

PenFed Foundation received a $300,000 donation from DAV (Disabled American Veterans) Charitable Service Trust to support its Military Heroes Fund Emergency Financial Assistance program. The Military Heroes Fund has provided financial counseling and over $1.66 million to more than 1,500 Veterans experiencing a short-term financial emergency since the start of the partnership in 2015. “We are committed to taking care of those who courageously serve our country by providing them with the skills and resources they need to build strong financial futures,” said Mark Smith, PenFed Foundation Acting Chief Operating…

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Midas Launches ‘Project Spark’

In an effort to make life a touch better for many, Midas announced the launch of Project Spark, a national initiative to help families, veterans and first responders get back on the road. Through Project Spark, Midas will provide repairs, including parts and labor, for vehicles donated through 1-800-Charity Cars. This nationwide initiative will help more than 1,000 people in Midas communities across the country. “Project Spark was created to honor Midas’ heritage of being a good neighbor and to always be a touch better,” said Brian LePorin, Vice President…

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