Day: 14 November 2017

Hornbach takes a sledgehammer to stereotypical female roles and clichés

Stuart Mitchell

The new advert from German Agency Heimat, Berlin, for Hornbach, the leading European home improvement superstore chain, does away with common female stereotypes and clichés in a decisive and passionate manner. At the core of the concept is a woman, who is not only removing a wall in her home with all her might: in the same way, she is smashing to pieces female stereotypes and traditional role models, represented by a series of sculptures that in some cases are larger than life. Neither task is particularly simple, which is…

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Ecover launches first Ocean Bottle with 50% Ocean Plastic

Stuart Mitchell

Ecover has announced a breakthrough in its work with plastic, launching a new limited edition Ecover Ocean Washing-Up Liquid Bottle –the first to be made with 50% plastic waste, washed up and collected from the beaches of Rio de Janeiro. As part of their ambition to rethink the way we use plastic, Ecover is also announcing a series of bold commitments, including using only 100% recycled plastic in all bottles by 2020. New Breakthrough Ecover Ocean Bottle with 50% Ocean Plastic Plastic in our oceans is one of the biggest…

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The Food Recovery Network Partners With The Wine RayZyn Company To Launch The Rescue RayZyns™ Campaign

Stuart Mitchell

With many vineyards completely destroyed by the wildfires in Napa and Sonoma County,  Food Recovery Network and The Wine RayZyn Company have partnered to repurpose unharvested wine grapes from vineyards affected and turn them into Rescue RayZyns™. While most wine grapes affected by the fires are no longer suitable for making wine, they are great for making Wine RayZyns, a crunchy superfood snack made from wine grapes, hand-harvested in Napa and surrounding areas by The Wine RayZyn Company. The Rescue RayZyns™ initiative is a way to eliminate food waste and…

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GSK launches Vaccinate for Life campaign

Stuart Mitchell

Despite the World Health Organization (WHO) citing immunisation as one of the most powerful and cost-effective interventions in public health, a new survey conducted by Ipsos MORI and sponsored by GSK Vaccines in Brazil, Germany, India, Italy and the United States finds that 68 percent of adults are not up-to-date with the vaccines recommended for them. Findings from the Vaccinate for Life survey of 6,002 adults aged 18 years and over, carried out across five countries also found that: 15 percent of adults believe that vaccinations are only recommended for…

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A Grand Challenge for Development Unveils New Competition to Ensure All Deaf Children Achieve Literacy

Stuart Mitchell

All Children Reading: A Grand Challenge for Development (ACR GCD) have announced the launch of Sign On For Literacy, a new global competition to invest in innovations that increase access to local sign languages and advance language and literacy outcomes for deaf children. The competition was announced at the third International Conference of the World Federation of the Deaf during a session streamed live on Facebook.   “The civil rights struggle of our time is delivering an education to all – and not just some – children,” said Gordon Brown,…

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