Tag: Ecover

Cross-sector partnership launches “game changing” reuse project to tackle single-use packaging

Stuart Mitchell

Reposit, in partnership with City to Sea, Marks & Spencer and Ecover, have recently announced the launch of a “game changing” reuse project. The new project will demonstrate a commercially, operationally and environmentally scalable reuse platform to help accelerate the transition from single-use packaging to reuse. The project is supported by UK Research & Innovation’s (UKRI) Smart Sustainable Plastic Packaging Fund.  The new buy anywhere, return anywhere, full reuse platform works across brands, categories and retailers and will include testing prefilled products in returnable packaging on a commercial scale. The…

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Revealed: The Mood-Boosting Benefits Of Reducing Your Impact On The Environment

Stuart Mitchell

From shopping consciously to reusing plastic, buying second-hand or using a compost bin, Brits carry out an average of six deeds per week that reduce their impact on the environment. With so many of us trying to be more environmentally conscious, it’s no wonder that 66 per cent of Brits find that taking action to reduce their impact on the environment puts them in a good mood. The new research, conducted by household cleaning brand, Ecover, also revealed that one in two (53 per cent) get a buzz from taking…

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Wavemaker Launches Ecover’s New Enviromentally Product Range For World Earth Day

Stuart Mitchell

Ecover have launched a 7-week long media campaign – jointly coordinated by Wavemaker – to relaunch their washing up liquid range, further cementing the brand’s position as a thought leader in the environmental space. The timely executed campaign clearly highlights Ecover’s #Letsliveclean movement, to drive brand awareness and also a wider consideration of day-to-day habits around conscious living. Ecover’s new washing up liquid bottle is not only design led to broaden appeal, but made from 100% recycled plastic which is also 100% recyclable. The print, digital and OOH campaign launches…

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Ecover launches first Ocean Bottle with 50% Ocean Plastic

Stuart Mitchell

Ecover has announced a breakthrough in its work with plastic, launching a new limited edition Ecover Ocean Washing-Up Liquid Bottle –the first to be made with 50% plastic waste, washed up and collected from the beaches of Rio de Janeiro. As part of their ambition to rethink the way we use plastic, Ecover is also announcing a series of bold commitments, including using only 100% recycled plastic in all bottles by 2020. New Breakthrough Ecover Ocean Bottle with 50% Ocean Plastic Plastic in our oceans is one of the biggest…

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