DDB Latina PR to promote global initiatives for the recovery of the Island through the PR Recovery Index

With the purpose of multiplying the international aid that can be contributed to the relief and recovery tasks of the Island after Hurricane Maria, the agency DDB Latina Puerto Rico created the Puerto Rico Recovery Index, a website that gathers all the organizations and other initiatives collecting funds locally and internationally. “At DDB Latina Puerto Rico we want to contribute to the Island by getting all the help it needs to rise up in a short amount of time”. As experts in digital communication, we know that through the internet…

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Make Earth Great Again: BrewDog’s new protest beer challenges leaders to prioritise Climate Change issues

Independent craft brewer, BrewDog, today launches its latest protest beer, Make Earth Great Again – a beer it hopes will ‘shake the world by the shoulders’ and remind leaders to prioritise Climate Change issues. First compelled to brew the beer by America’s decision to withdraw from Paris Accord, BrewDog’s incendiary new beer is to be served directly from a beer tap built into a life-size polar bear replica and contains ingredients sourced from areas most affected by global warming. All proceeds from Make Earth Great Again will be donated to…

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The Suzanne Wright Foundation Launches National Campaign To Drive Medical Breakthroughs For Incurable Diseases

With the debut of a Public Service Announcement (PSA), The Suzanne Wright Foundation has launched a national campaign for HARPA, a Health Advanced Research Projects Agency, whose objective is to lead the development of new capabilities in biomedical research. Modeled after DARPA, the Defense Advanced Research Projects Agency, HARPA would leverage existing federal research assets, and the technologies of the private sector, to drive medical breakthroughs for diseases that have not benefitted from the current system. There are more than 9,000 known human diseases, yet there are treatments for only 500…

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Stand Up To Cancer and CVS Pharmacy Show the #ValueOfADollar in new video with Funny Or Die

Stand Up To Cancer (SU2C) and CVS Pharmacy this week released an original video in collaboration with content website Funny Or Die, entitled “Value of a Dollar.” The video shows how a single dollar can make a difference when put towards an important cause. It tells the story of a boy who receives a $1 bill from his grandfather and ventures out to find exactly what a dollar can get him. He quickly learns that he can’t get anything for just one dollar… that is until he walks into a…

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SEK & Visit Finland Launches The Symphony Of Extremes – A New Authentic Campaign

Visit Finland and Apocalyptica create music from Finnish DNA Authenticity and extremes make Finland a desirable destination On Monday 13 November in Helsinki, Visit Finland hosted the world premiere of The Symphony of Extremes, a unique new piece based on Finnish DNA and composed by Eicca Toppinen from Apocalyptica. The song and its accompanying video fuse art, science and travel in a completely new way, emphasising the Finnish mindset and the land’s strong contrasts. Finland’s centenary and numerous recent accolades in tourism have brought along considerable attention. In fact, Finland…

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