Drinking beer? Great. Drinking beer that supports LGBTQ people and gives money to charity? Even better. That’s why BrewDog is partnering with LGBTQ charity MindOut to help raise awareness of its mental health services and provide access and support to staff and customers. MindOut is a mental health service run by and for lesbian, gay, bisexual, trans and queer people with experience of mental health challenges. The Brighton-based charity offers members a safe space to discuss their concerns with professionally trained representatives, or with others in the community, both in-person…
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BrewDog announces new branding and plans to upcycle and trade used cans for company equity
As it moves into its 13th year of trading, Independent craft brewer BrewDog has today unveiled a bold new visual identity, and a renewed purpose for the next chapter in its story. ‘BrewDog Tomorrow‘, is a plan that outlines bold actions and BrewDog’s commitment to ensuring ‘‘we have a planet to make beer for in the future”. The maverick brewery’s business journey has always gone against the grain of the traditional model. From the very beginning it has embraced the power of people through its ‘Equity for Punks’ shareholder program,…
Read MoreBrewDog hacked Waze to alert the risks of Drink and Drive
The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organization (WHO). During popular festivals, the numbers grow even higher. For example: according to a report from the Federal Highway Police, between 2018 and 2019 there was a spike in the number of drivers charged with drunk driving or who refused to do…
Read MorePRCA comments on BrewDog-Manifest Punk AF disagreement
Commenting on the BrewDog-Manifest Punk AF disagreement, the PRCA has called for a renewed focus on the pitch process and client-consultancy relationship. Alongside its existing Ideas Bank, Client-Consultancy Partnership Charter, and Client-Consultancy Contract, the PRCA will also be expanding its mediation offering to help clients and consultancies overcome difficulties by offering an independent, evidence-led view. Francis Ingham MPRCA, Director General, PRCA, said: “What matters here is that the industry is having a serious, well-intended conversation about intellectual property, creativity, and how we can achieve the very best client-consultancy relationship. It…
Read MoreMake Earth Great Again: BrewDog’s new protest beer challenges leaders to prioritise Climate Change issues
Independent craft brewer, BrewDog, today launches its latest protest beer, Make Earth Great Again – a beer it hopes will ‘shake the world by the shoulders’ and remind leaders to prioritise Climate Change issues. First compelled to brew the beer by America’s decision to withdraw from Paris Accord, BrewDog’s incendiary new beer is to be served directly from a beer tap built into a life-size polar bear replica and contains ingredients sourced from areas most affected by global warming. All proceeds from Make Earth Great Again will be donated to…
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