Month: December 2017

OneSight Launches “Victory Is In Sight” Campaign

Stuart Mitchell

OneSight, the global vision care non-profit founded and sponsored by Luxottica, today launched its “Victory is in Sight” campaign.  It is their biggest and boldest campaign for access to vision care ever launched. “1 in 7 people in the world cannot see clearly, because they lack access to eye exams and glasses,” said Mony Iyer, President and Executive Director at OneSight.  “Glasses do so much more than give clear sight. They help fight illiteracy.  They help combat poverty. They help resist inequality. At OneSight, we believe that the fight for…

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HP launches “Proud Portraits” the third spot in their Reinvent Mindsets Campaign

Stuart Mitchell

HP has launched the third in its Reinvent Mindsets Campaign, HP uses family photos as a catalyst for acceptance at work, the message to all is that everyone has a right to be who they are, no matter where they are, and that includes proudly displaying photos of their families, no matter what their makeup. The blog, wriiten by HP Corporate Newsroom states: When it comes to windows on the soul, eyes can’t compete with photos. After all, what reflects a person’s personal brand more authentically than images, especially those that…

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GOOD Agency’s first fundraising campaign for the NSPCC inspires support for children suffering sexual abuse.

Stuart Mitchell

GOOD Agency has created its first new integrated fundraising campaign with major UK children’s charity NSPCC after being appointed as its lead fundraising agency. The Christmas campaign juxtaposes the joy and magic usually associated with Christmas with the experience of a child who is being sexually abused and suffering in silence. It launches with DRTV on 6th November and includes direct mail and digital display advertising. Catherine Cherry, Head of Fundraising said “1 in 20 children experience sexual abuse and 1 in 3 don’t tell someone about it. So, when…

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BMO Makes Female Leaders More Visible in New Campaign

Stuart Mitchell

We often hear about the lack of female leadership in business, whether in corporate boardrooms or entrepreneurial startups. While it’s true that the face of leadership is predominantly male, that isn’t the complete picture.  BMO is challenging Canadians to rethink ingrained biases with a new campaign that shines the light on successful women who are already excelling in their respective fields. The two new spots begin by outlining the successes and achievements of business owners like “Sam” or “Jamie”. The assumption is that these leaders are powerful men; at the…

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Smirnoff Launches Next Chapter Of “We’re Open” Inclusivity Initiative

Stuart Mitchell

Smirnoff announces the next chapter of their “We’re Open” initiative. Bringing together leading non-binary artists and performers, together with LGBT Foundation, the campaign aims to spark conversation, create positive change in nightlife culture and lead a movement to make it a more open-minded and socially inclusive space. After having conducted research, Smirnoff identified that whilst 12% of millennials identified as transgender or gender non-conforming, society at large still lacked awareness and understanding of the non-binary community, with a lack of positive role models in mainstream media . Furthermore, with 3 out of…

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