Month: December 2017

Barnardo’s launches phase two of inspirational ‘Believe In Me’ campaign in time for Christmas

Stuart Mitchell

Barnardo’s has launched phase two of its award-winning ‘Believe in Me’ campaign with a TV ad in the run up to Christmas. The UK’s leading children’s charity is running the inspirational film in the approach to the festive season to show how children need to be loved, listened to and supported and to encourage people to donate. The original Believe in Me ad picked up the Brand Development award at the Third Sector Awards ceremony in central London in September. It was also highly commended in the Communications Agency Campaign…

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WWF Christmas advert tugs on heart strings when an elephant looks poachers in the eye

Stuart Mitchell

A NEW commercial is entering the battle for most emotive Christmas advert of 2017 – and it comes not from a big retailer, but global conservation charity WWF. The powerful one-minute film, titled ‘Just Like Us,’ reveals the devastating loss an elephant feels when it sees its herd attacked and killed by poachers for their tusks. Debuting across national TV and online on Tuesday (21 November), the advert written and produced by All Mighty Pictures shows the entire tear-jerking scene through the reflection in an elephant’s eye – a flawless…

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The Lisa Foundation Teams Up With National Football League Players to Shed a Light on Brain Aneurysms

Stuart Mitchell

The Lisa Foundation, the leader in the fight against brain aneurysms committed to saving lives around the world, recognizes and thanks the National Football League (NFL) and several of its players for helping raise awareness around the severity of brain aneurysms as part of the My Cause, My Cleats initiative. Across the NFL on Sunday 3rd December, TJ Jones of the Detroit Lions, Taylor Gabriel of the Atlanta Falcons and Erik Swoope of the Indianapolis Colts  proudly wore The Lisa Foundation logo in honor of parents and friends lost to…

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A football magazine uses an infamous play to get men to touch their balls

Stuart Mitchell

70% of men never check their testicles, even though testicular cancer is the most common cancer amongst men aged 13-45. That’s why during Movember, the Spanish football magazine Libero is using the sport to explain how to perform a self-examination and promote early detection. In 1991, during a match between Real Madrid and Valladolid, footballer Michel Gonzalez repeatedly squeezed Carlos “El Pibe” Valderrama’s genitals as both teams waited for a corner. Libero hijacked this historic moment in football to communicate its message. A YouTube video starring Valderrama recounts the notorious…

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CAP offer #Ad(vice) – Making clear that an ad is an ad

Stuart Mitchell

The CAP have offered some advice on their website making clear that an ad is an ad: Advertisers should feel free to be creative when devising campaigns. However, it’s important that your audience is always aware that they’re looking at an ad. Ads posted on social media by celebrities or influencers may need to include a label, for example “Ad”, if the intent of the post isn’t otherwise clear.  Here’s some guidance to help you ensure your advertising, whatever form it might take, is obviously identifiable. “Native” advertising still needs…

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