Month: December 2017

Mind make ads driven by our mental health

Stuart Mitchell

Mind – a Swedish non-profit organization working for mental health – promotes their new forum for mental health with a series of interactive outdoor ads emphasizing the importance of sharing our emotions with others. Science says sharing problems with somebody else makes us feel better. Mind wants to spread that knowledge and ease the stigma around mental health issues. Earlier this year they launched the first moderated support forum addressing mental health in Sweden. A platform that is open to anyone and enabling you to share thoughts, feelings and support…

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Cookies & Partners’ Xmas campaign for Greenpeace is out, and it doesn’t mention Xmas.

Stuart Mitchell

Cookies & Partners have launched their campaign for Greenpeace Italy. The Campaign has launched and goes on until mid January. To stress the importance of regular donations,the agency of Massimo Guastini, Francesca Mudanò, Guido Chiovato and Andrea di Castrihas have chosen a pretty original language for a Christmas fundraising campaign. The creativity plays with financial language in a way which is relevant to the environmental association’s brand identity and does not mention Xmas whatsoever. “From a visual point of view, we’ve chosen to use economic charts in order to better…

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Edinburgh Chapter of 16 Days of Activism Launch Several Important Events in Scotland’s Capital

Stuart Mitchell

The Edinburgh Chapter of 16 Days of Activism has been doing a numbe of important events over the 16 days in the Scottish capital. The launch of Edinburgh’s 16 Days of Activism on the 25th of November included speakers such as Ruth McQuaid (Equality Lead, COPFS), Gordon McCreadie (National Lead for Domestic Abuse, Police Scotland), Thanos Karatzias (Director of Research: Domestic Abuse and Post Traumatic Stress Disorder, Edinburgh Napier University), Becky Kaufman (Justice Policy Officer: Scottish Trans Alliance), Linda Rodgers (Member of the Executive Group of the Edinburgh Violence Against…

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Stop Funding Hate Launches Christmas Campaign with Buster the Dog

Stuart Mitchell

Stop Funding Hate has launched its own Christmas Campaign featuring the star of last years John Lewis ad. The campaign highlights the fact that companies such as John Lewis and Sainsbury’s are still advertising in divisive media such as the Daily Mail. Buster the Boxer, the star of John Lewis’s 2016 Christmas advert, has spoken out in a heartfelt video, pleading with John Lewis and other stores to stop funding hate. The Boxer dog was over the moon when he got the job with John Lewis last year but watching…

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Coca-Cola Christmas advert spoofed by Greenpeace

Stuart Mitchell

As Coca-Cola launch their new ‘Holidays are coming’ Christmas TV advertisement, some of the brand’s fans have been viewing a version that’s a little more realistic. In an attempt to take advantage of Coke’s huge PR push at this time of year, Greenpeace produced their own Coke Christmas ad, launched on the same day, highlighting an unfortunate side effect of bottled fizzy drinks. The video shows a montage of happy family Christmases, with spookily familiar music and lots of subtle signs that all is not quite as it should be.…

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