Nearly Half of Marketers Don’t Know Where Their Ads Are Running, Says SNCR

In new research, the Society for New Communications Research of The Conference Board (SNCR) concludes that big brand marketers are reluctant players in the world of online misinformation, or fake news. Nearly 50 percent of marketers do not know where their ads are running, due to programmatic advertising (or ad tech) strategies that tag and follow people throughout the internet. Although digital advertisers, marketers and social media managers appear aware of the problem and concerned about the possible negative impact to their brands due to being associated with fake news,…

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Grainger Celebrates 90th Anniversary with Year-Long Focus on Volunteerism and Philanthropy

Grainger, celebrated its 90th anniversary in 2017 by embracing its long-standing culture of service and giving. During the year, Grainger team members focused on the company’s core philanthropic pillars – disaster preparedness and response, and education and workforce development – dedicating time and resources to serve its local communities. “As we honor Grainger’s 90th anniversary, there’s no better way to celebrate this company’s culture than through volunteerism and philanthropy,” said DG Macpherson, Grainger Chairman and Chief Executive Officer. “Our partnerships, products and team members enable us to provide vital resources…

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Unilever to acquire Schmidt’s Naturals

Unilever today announced an agreement to acquire Schmidt’s Naturals, a personal care company based in Portland, Oregon. Founded in 2010 by Jaime Schmidt, Schmidt’s Naturals started as a deodorant brand and has extended its offering to bar soap and toothpaste. Schmidt’s natural deodorants include award-winning formulas derived from plants and minerals. Its most popular variants include Charcoal + Magnesium, Rose + Vanilla, Lavender + Sage, as well as fragrance-free offerings. “Schmidt’s Naturals is a strong, innovative brand in the fast-growing natural category, and nicely complements our existing portfolio of US…

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Kellogg Company launches eighth annual Diversity and Inclusion Report

Kellogg Company announces the launch of its eighth annual Diversity and Inclusion Report titled, Features. The report provides an overview of diversity and inclusion at the company. These efforts help Kellogg maintain a competitive business advantage, encourage collaboration, enhance the organization and create a supportive and welcoming work environment. This is essential to helping Kellogg maintain a vibrant culture of inclusion, consistent with its core values. The complete report is available online at: www.KelloggDiversityandInclusion.com. Kellogg states it is more than a business. It is a company with heart and soul,…

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Serviceplan create Blue Cross “Reverse Poems” campaign to address addiction

Millions of Germans suffer from or are on the verge of addiction. The “Blaues Kreuz in Deutschland e.V.” (Blue Cross Germany) helps these people, yet too few people are aware of their work. To elevate awareness of the Blue Cross, Serviceplan Campaign together with Serviceplan Health & Life employed a form of copywriting mechanics to create “Reverse Poems”. The message: with Blue Cross you can turn your life from negative to positive. The creative idea originated directly from the daily work of the Blue Cross. For an addict there is…

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