Serviceplan create Blue Cross “Reverse Poems” campaign to address addiction

Millions of Germans suffer from or are on the verge of addiction. The “Blaues Kreuz in Deutschland e.V.” (Blue Cross Germany) helps these people, yet too few people are aware of their work. To elevate awareness of the Blue Cross, Serviceplan Campaign together with Serviceplan Health & Life employed a form of copywriting mechanics to create “Reverse Poems”. The message: with Blue Cross you can turn your life from negative to positive. The creative idea originated directly from the daily work of the Blue Cross. For an addict there is…

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