Day: 12 March 2018

Hornet Launches Global #DecriminalizeLGBT Campaign

Stuart Mitchell

Hornet, the world’s premier gay social network, today announced the launch of the #DecriminalizeLGBT campaign, in an effort to raise awareness of global LGBT criminalization laws that must be abolished. With this social media campaign, Hornet will give voice to those impacted by these inhumane and unjust laws elevating stories through editorial content, conducting interviews, multli-media visuals and more. This is a major step in holding governments accountable in an ongoing effort to ensure that the rights of LGBT people are protected and the laws and policies that criminalize the…

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ROTHCO and Dublin Zoo’s Sombre National Newspaper Takeover Shows Shocking Reality of Rhino Poaching

Stuart Mitchell

ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species.   The touching ad subverts readers’ expectations by framing the killings of white rhinos in the context of the Births, Deaths & Notices section found in newspapers.…

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Eponymous animal welfare charity, the RSPCA has returned to TV advertising with a new creative produced by Space City

Stuart Mitchell

The RSPCA has released its new TV advert with Space City, showcasing the horrific plight of the Whippet, Clover and her subsequent recovery with the charity. The egregiously abused dog is featured throughout the advert – at both first and end branding, to ensure of maximum retention, memorability and instant response. Emotive consistency was underscored in the advert by the visuals and audio, for the benefit of response through calls, texts and online engagement. Having been found abandoned in 2016, Clover endured a difficult convalescence period, but recovered. When the RSPCA inspectors found Clover, her mouth had been tightly taped shut with gaffer tape – presumably to stop her barking. But it meant that she couldn’t eat or drink – she could hardly breathe. The commercial tells the story of how she was rescued and –…

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Channel 4 Introduces TV Sector Guide on Employing Disabled Talent

Stuart Mitchell

Channel 4 in the UK has produced a pioneering guide to employing disabled people which has been especially tailored for the TV industry. The guide offers companies in the broadcast sector a range of practical advice on employing disabled people including how to find disabled talent, how to make a company more attractive to disabled people and ways to offer support to disabled employees. The guide explains basic information such as what is meant by ‘disability’, guidance around language and some simple do’s and don’t’s but also offer focussed advice…

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UK Government launches call for evidence for Civil Society Strategy

Stuart Mitchell

Tracey Crouch, Minister for Sport and Civil Society, has today launched a public call for evidence on a new strategy that will harnesses the power of communities, charities, and businesses to help build a fairer society. The engagement exercise for the Civil Society Strategy will look at four themes that will strengthen civil society further, exploring the best way sectors can work together, empowering people to take action on the issues that matter to them and improving the places they live and work in. It is open for anyone to…

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