Month: May 2018

California Tobacco Control Branch Launch Flavors Hook Kids Campaign

Stuart Mitchell

In an effort to combat the tobacco industry’s latest marketing strategies aimed at getting youth hooked on nicotine, the California Department of Public Health (CDPH) today launched a new “Flavors Hook Kids” campaign. The campaign warns parents and concerned adults about the increasing availability of flavored tobacco products targeted to teens. The campaign also highlights how easy it is for kids to purchase flavored tobacco products online. “Flavors disguise the harshness of tobacco and make smoking seem harmless, when we know it’s not,” said CDPH Director and State Public Health…

Read More

Easter Seals Canada Explores The Science Behind Giving

Stuart Mitchell

Easter Seals Canada is launching the Giving Gene, a fundraising and awareness campaign that invites Canadians to discover why they donate. Interested individuals can purchase a Giving Gene Kit online at GivingGene.ca that enables them to perform an anonymous at- home DNA test to determine if they have the “Giving Gene.” The “Giving Gene” is scientifically known as COMT Val 158Met genetic polymorphism. An individual can inherit two copies, one copy, or no copies of a version of this gene that is associated with giving. As an additive gene, a…

Read More

Paws for thought: Animals in ads

Stuart Mitchell

The ASA has released some advice on animals in Ads on their website here, the advice is copied below; The UK is a nation of pet lovers, and over the years the use of animals in ads has proved a popular way to pull at the heartstrings of audiences.  But it’s also something that has a tendency to inspire complaints; prompting howls of derision from the public, and putting advertisers at risk of ending up in the doghouse.  In honour of National Pet Month, we thought we’d pull together some…

Read More

Brave Faces of Skin Cancer Heighten Awareness on Melanoma Monday

Stuart Mitchell

Coolibar, is DETERMINED to change skin cancer and melanoma statistics. On Monday, May 7th, Coolibar revealed a limited-edition t-shirt in support of their mission to keep the world safe from sun damage.  Proceeds from the sale of this commemorative t-shirt, inspired by a 10-year-old child whose brother was diagnosed with a rare form of pediatric cancer, will go directly to the Melanoma Research Foundation in support of research, education and advocacy. This shirt represents the love, courage, fight and commitment shared by everyone who is impacted by the far-reaching diagnosis…

Read More

Apple now globally powered by 100 percent renewable energy

Stuart Mitchell

As part of its commitment to combat climate change and create a healthier environment, Apple has announced its global facilities are powered with 100 percent clean energy. This achievement includes retail stores, offices, data centers and co-located facilities in 43 countries — including the United States, the United Kingdom, China and India. The company also announced nine additional manufacturing partners have committed to power all of their Apple production with 100 percent clean energy, bringing the total number of supplier commitments to 23. “We’re committed to leaving the world better…

Read More