Month: May 2018

Procter & Gamble and Operation Homefront Launch ‘Start Strong, Stay Strong’ Campaign Supporting Military Mothers

Stuart Mitchell

The Procter & Gamble Company and Operation Homefront announce their “Start Strong, Stay Strong” campaign designed to create a network of support for military moms – online and in commissaries and exchanges around the world – to connect with their communities, explore local events and discover inspirational stories. Joined by two-time U.S. Paralympic athlete, former U.S. Army officer and mom Melissa Stockwell, leaders from P&G and Operation Homefront will announce the campaign and the launch of the website, StartStrongPG.com, at the nonprofit’s 10th annual Military Child of the Year® Awards…

Read More

ReclameAQUI launches app that uses facial recognition to detect politicians involved in corruption scandals

Stuart Mitchell

A new app has been developed by Grey Brazil for Reclame AQUI, ‘The Corruption Detector’ aims to be the main public consultation tool for the upcoming 2018 Brazilian elections São Paulo, April 23, 2018 – If during the four years in office, politicians involved in corruption try to hide and flee the spotlight, in election year they must appear to win over their voters. But in 2018 when they show their faces, Brazilian voters will be able to drop their masks. In another initiative of The Colour of Corruption –…

Read More

Goldenvoice’s Coachella Music and Arts Festival Phases out Single-Use Plastic Straws in Favor of Biodegradable Paper Straws

Stuart Mitchell

Goldenvoice’s Coachella Music and Arts Festival has phased out single-use plastic straws, making it the first festival in the world to align with Lonely Whale’s ‘For A Strawless Ocean,’ an open-source guide to reduce plastic pollution. According to Lonely Whale, across the United States, nearly 500 million plastic straws are used and tossed each day, amounting to approximately 12 million pounds of plastic waste each year. The initiative coincides with Earth Month 2018 and also will be implemented at the upcoming Stagecoach: California’s Country Music Festival taking place April 27-29,…

Read More

Be The Match Launches “My People. My Family. Mi Sangre.” Campaign to Tackle Urgently Low Hispanic Representation on Blood Stem Cell Registry

Stuart Mitchell

With a shortage of Hispanic blood stem cell donors, Hispanic patients in need of a transplant only have a 46 percent chance at finding a donor match – and a cure. At the onset, one-month-old Bruno Lara had a fever that was hard to control. After two months of being in the hospital, Bruno was diagnosed with Hemophagocytic Lymphohistiocytosis (HLH), an extremely rare and life-threatening immunodeficiency. His hope for a cure lies in finding a blood stem cell donor. Right now, thousands of patients with HLH, blood cancer and other…

Read More

Timberland Wardrobe Values Survey Uncovers Consumer Eco-Fashion Behaviors

Stuart Mitchell

In a world motivated by social cred and “likes,” it comes as no surprise that U.S. consumers on average spend roughly $250 a month on clothes, shoes and accessories. But what you might not expect is that men not only outspend women when it comes to their closet (spending an average of $310.50 per month on their wardrobe, compared to $187.20 for women), they are also 52 percent more likely than women to say they care a lot about eco-conscious fashion. Just in time for Earth Day, outdoor lifestyle brand…

Read More